【France】”France Maintains Its 4th Place in the Global Art Market”: State of Affairs and Major Trends for 2026

Editor’s Note

This article examines the complex forces reshaping global markets, from geopolitical tensions and shifting trade relations to evolving ethical standards around cultural heritage. It highlights both the persistent challenges and the emergence of new actors and practices in this dynamic landscape.

« La France conserve sa 4e place sur le marché de l’art mondial » : état des lieux et grandes tendances 2026
A Challenging Global Context

The global market adapts daily to numerous challenges. In decline for three years, shaken by international tensions and the slowdown of activity in China, it is nevertheless witnessing the rise of new countries and new practices.
With an extremely sensitive global geopolitical context, multiple tensions in trade relations, increasingly pressing questions of provenance, growing pressures to return to their countries of origin works acquired during colonial periods or looted during wars… the climate is hardly conducive to serene purchases. The modern and contemporary art sales in New York last May demonstrated this, showing a drop of over 10% compared to May 2024, with no lot sold above 50 million dollars.

New Buyers

But the art market, while not impervious to crises, has already proven its resilience, regularly finding its footing around a baseline of approximately 65 billion dollars per year. So, admittedly, in 2024 the correction was severe with a decline of 12%, after already a 4% drop the previous year. And the very high-end was strongly impacted, with the volume of works sold at auction for over 10 million dollars falling by 39%. But more accessible pieces were in high demand.

Vue de l'édition 2024 de la foire Art Basel à Paris au Grand Palais © Art Basel
“The number of works sold at prices below $50,000 has climbed, and dealers as well as auction houses have proven their ability to attract new buyers, to broaden and diversify the market base,”

emphasized economist Clare Mc Andrews, author of the The Art Basel and UBS Art Market report, while the CEO of Art Basel, Noah Horowitz, welcomed a rise – despite everything – in transactions at fairs with the arrival of new enthusiasts. Thus Art Paris received nearly 87,000 visitors in 2025 (+25%), Tefaf Maastricht maintained 50,000 visitors, receiving nearly 500 institutions from around the world.

“The art market observes cycles of eight to ten years. Buyers had spent a lot on young artists whose prices reached $80,000-$100,000 in two exhibitions, that is no longer the case. The world of collectors has grown, with more museums and private foundations, but the market is more mature. The speculators have left, the savvy buyers who know how to spot a good undervalued artist remain,”

estimates gallerist Nathalie Obadia.

From Multiples to High-End
“In 2023, one third of buyers at Christie’s are new, with a 65% increase from Generation Z, also interested in handbags, watches, and lithographs. Many begin their journey in online sales,”

points out François Curiel, chairman of Christie’s Europe.
In furniture and decorative arts,

Laurent Grasso, Orchid Island Still © Courtesy de l'artiste
“collectors have been investing more in their secondary residences since Covid, dedicating new attention to them. They solicit us to accompany them, with a shift from mid-range to very high-end, towards more personal pieces designed for entertaining,”

observes antiques dealer Guillaume Léage of Galerie Léage.

“And if contemporary design has been well established for a few years, that does not mean an erasure of the rest. The role of decorators is decisive in convincing clients to create dialogues between eras in interiors that are both very classic and very modern,”

he adds.

“Contemporary design, combining the useful with the agreeable, like that of Lalanne, is doing well because it is also a way of living ‘in art’,”

adds Élise Buatois, head of Art and Private Client risk visits for insurer Hiscox.

Global Adjustments

On a planetary scale, adjustments are also taking place, as shown by the Art Basel-UBS report. The United States remains predominant with 43% of sales by value and a turnover of $24.8 billion, down 9% with fewer major collections to disperse. On the second step of the podium, the United Kingdom consolidates the advantage it regained in 2023 over China, with 18% of the global pie at $10.4 billion, a more modest decline of 5%. The Middle Kingdom, however, falls drastically by 31% to reach $8.4 billion, its lowest level since 2009, against a backdrop of economic uncertainty, while the surrounding Asian landscape is mixed: 2% growth in Japan, 15% decline in South Korea.

Portrait de Adeline et Isabelle Keit, co-directrices du Modern Art Fair © Modern Art Fair

France maintains 7% of the global market and its 4th place despite sales of $4.2 billion, a decrease of 10%. Overall, European Union sales fell 8% year-on-year, to $8.3 billion. Switzerland stands as an exception. The amount of Fine Art auctions there is up 80%, totaling $221 million, notably thanks to the Eberhard W. Kornfeld collection in Bern, points out the Artprice 2024 Global Art Market Report. And this, not counting jewelry, watchmaking, diamonds, for which Switzerland also always holds its rank.

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⏰ Published on: September 29, 2025