【Gurugram, In】IGI and Ogilvy Gurugram Launch ‘Moments Campaign’ Celebrating Certified Diamonds

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Editor’s Note

This article highlights a new campaign by the International Gemological Institute (IGI) that connects the emotional significance of diamonds with the practical necessity of professional certification for authenticity and value.

IGI and Ogilvy Gurugram create ‘Moments Campaign’ celebrating certified diamonds
Campaign Overview

The International Gemological Institute (IGI), a global leader in diamond certification, has teamed up with Ogilvy Gurugram to launch the ‘Moments Campaign.’ This initiative reinforces the importance of obtaining IGI certification when making a high-value diamond purchase. It underscores the profound emotions and cherished memories symbolized by diamonds while emphasizing the role of IGI certification in ensuring their authenticity and value.

Campaign Narrative

The campaign weaves a beautiful tapestry of relationships, where diamonds are the threads connecting life’s most precious moments. A groom’s gift of a diamond ring symbolizes a promise of forever – “Your promise is IGI certified.” A corporate woman’s diamond necklace reflects her hard-earned success – “Your ambition is IGI certified.” A son’s gift of a diamond bracelet to his father honors love and legacy – “Your legacy is IGI certified.” In the campaign, diamonds transcend their physical form, becoming symbols of love, achievement, and connection that make life unforgettable.

IGI and Ogilvy Gurugram create ‘Moments Campaign’ celebrating certified diamonds
Executive Perspective
“At IGI, we recognize that diamonds are precious; they represent life’s cherished moments. Through the ‘Moments Campaign,’ we emphasize the significance of these occasions and assure consumers that IGI certification guarantees authenticity and honours the memories they hold. Our goal is to provide trust and confidence, ensuring every certified diamond reflects the depth of the moments it commemorates.”

Tehmasp Printer, MD and CEO, IGI

Campaign Target and Goal
IGI and Ogilvy Gurugram create ‘Moments Campaign’ celebrating certified diamonds

This campaign is directed towards individuals who are considering or have already purchased diamond jewelry. The initiative seeks to educate consumers on the necessity of obtaining IGI certification to ensure the authenticity of their significant moments. Through the ‘Moments Campaign,’ IGI reinforces its dedication to upholding trust and authenticity in the diamond industry, ensuring that every certified diamond carries with it the assurance of genuine and lasting value.

Creative Vision
“Diamond campaigns often come with their own clichéd shine. From the outset, our goal wasn’t just to create a standout campaign—it was to ensure that the idea of diamond certification shone even brighter, turning certification into a story as brilliant as the diamonds it validates.”

Anuj Kalra, Senior Creative Director, Ogilvy

IGI and Ogilvy Gurugram create ‘Moments Campaign’ celebrating certified diamonds
Campaign Rollout

The digital campaign will be released on all major social media platforms, including YouTube, Facebook, Instagram, and LinkedIn. The campaign films will also be aired on the company’s website.

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⏰ Published on: March 31, 2025