Editor’s Note
This article explores how a Chinese luxury brand has successfully challenged established global houses by building a unique and resilient system. It examines the brand’s journey from craft revival to market influence, offering insights into a shifting competitive landscape.
The New Chinese Variable in Luxury
How one Chinese brand beat luxury houses at their own game — and built a system they can’t copy.
From Reviving Craft to Shaping the Market
Crafting Luxury Spaces with Cultural Belonging