Editor’s Note
This article highlights JD.com’s ongoing participation in the Hong Kong International Watch & Clock Fair, a premier industry event showcasing leading global brands.
Recently, Asia’s largest watch and clock fair, the “Hong Kong International Watch & Clock Fair,” was successfully held at the Hong Kong Convention and Exhibition Centre. This edition of the fair gathered over 650 watch exhibitors from 15 countries and regions, attracting a large number of industry professionals and watch enthusiasts with internationally renowned brands such as Rolex, Patek Philippe, Audemars Piguet, Hublot, and Piaget. JD.com has participated for multiple consecutive years, deeply engaging in industry exchanges through live “cloud tours,” releasing watch consumption trends and merchant recruitment policies, and supporting the healthy development of the watch industry.
During the fair, JD.com invited Huang Zongxian, Executive President of the Guangdong Provincial Watch Industry Association, to co-host an online live broadcast, leading viewers in an immersive appreciation of the exhibits and providing detailed introductions to the craftsmanship features and design backgrounds of many luxury watches. In addition, JD.com set up a luxury watch experience area on-site, where visitors could view and experience multiple international brand watch collections up close and enjoy limited-time shopping benefits during the fair period.
Furthermore, JD.com released the “2025 JD.com Watch Consumption Trends Report” on-site, pointing out that fashion watches for men and women, functional watches, and thematic watches have become the three core consumption tracks for luxury watches. JD.com sales data shows that women’s luxury watches exhibit trends of quality enhancement, accessorization, and diversification, with searches for “New Chinese Style” watches increasing by 629% year-on-year. Male consumers pay more attention to classic mechanical complications, minimalist design, and gold watch styles. Among functional watches, children’s and student watches with features like water resistance and anti-loss functions are gaining parental attention, while sports outdoor watches are developing towards long battery life, professional monitoring, and satellite positioning. Additionally, searches for gift-style luxury watches doubled during holiday periods, and vintage luxury watches are also popular among younger groups.
At the Hong Kong International Watch & Clock Fair, JD.com simultaneously announced its 2025 annual watch category merchant recruitment strategy, introducing the “Three-Step Method for New Merchants” strategy. New watch category merchants meeting the entry requirements can enjoy 0-yuan trial shipping and up to 6 months of 0-commission policy. Moreover, JD.com will provide new watch merchants with multiple heavyweight resources such as advertising subsidies, traffic support, and marketing activities, and continuously assist merchants in optimizing operations through data tools and training.
In the future, JD.com will continue to leverage its capabilities in supply chain, data technology, and omni-channel marketing to collaborate with more watch brand partners, bringing consumers a richer and more diverse selection of high-quality luxury watches, and promoting the watch industry’s development towards a new stage of personalization, contextualization, and quality enhancement.