【Hong Kong】Jewellery & Gem WORLD 2025: Hong Kong’s Opportunity & Optimism Amid Uncertainty

Editor’s Note

The recent Jewellery & Gem WORLD fair in Hong Kong demonstrated remarkable resilience and global appeal, with strong attendance and participation from thousands of exhibitors worldwide. This success underscores the industry’s capacity to thrive and plan confidently for the future, even amid broader economic headwinds.

Planning for the future

The latest edition of Jewellery & Gem WORLD (JGW) in Hong Kong drew impressive global participation, marking a remarkable surge in attendance despite challenging adverse economic conditions.

This year’s fair featured more than 3,000 exhibitors from more than 44 countries, spread across 40 themed pavilions. The show opened on 15 September at Asia World-Expo (AWE). It continued until 21 September at the Hong Kong Convention and Exhibition Centre (HKCEC), once again reaffirming its position as one of the most important trade events in the international jewellery calendar.

Event organiser Informa Markets reported that more than 55,000 visitors from more than 140 countries attended JGW 2025. This represents a 10 per cent increase from the previous year. The figure is particularly notable given ongoing concerns surrounding tariffs, inflation, and cost-of-living pressures across key markets.

“The vintage and revival jewellery section was especially lively, with both trade and private clients visibly purchasing from the displays.”
— John Glajz, Glajz

According to Informa Markets, around 70 per cent of buyers travelled from outside Hong Kong, with notable growth in attendance from emerging markets such as Australasia, Africa, and the Middle East. Celine Lau, director of jewellery fairs at Informa Markets, said the results reflect both resilience and adaptability within the trade.

“While this edition’s attendance growth reflects our community’s resilience, we understand these numbers don’t tell the complete story. Having said that, the presence of suppliers and buyers at JGW, despite the business uncertainties that have dominated show floor conversations, demonstrates our sector’s adaptability,” Lau said.

“Ultimately, the September Fair continues to be an indispensable fixture in the industry calendar – a definitive destination where buyers not only secure their Christmas and New Year inventory but also thoughtfully map out their purchasing plans for the year ahead, mindful of ongoing market challenges.”

David Bondi, senior vice president of Informa Markets, underscored the event’s enduring relevance to the global industry.

“JGW 2025 has proven that Hong Kong remains a vital meeting point for the world’s jewellery community. The industry’s enthusiasm and optimism were palpable throughout the fair,” Bondi said.

Among this year’s special features was Sublime Shine: Metal Innovations in the Art of Jewellery, an interactive exhibition exploring new approaches to gold, platinum, and silver craftsmanship.

Supported by the World Gold Council and the Platinum Guild International, the exhibit encouraged visitors to experience cutting-edge techniques and technologies shaping the future of fine jewellery. Lau noted that exhibitors were responding strategically to evolving market dynamics.

“Exhibitors are responding to evolving market conditions with strategic pricing and more accessible product offerings such as lower karat gold items – balancing cautious optimism with practical business approaches for the coming year,” Lau continued.

“We are seeing a blend of necessity and measured confidence. Feedback from exhibitors suggests some buyers participated primarily to place orders for immediate delivery, sustain relationships and collect market intelligence while waiting for greater clarity on international trade policies that could significantly impact pricing structures.”

She further added that expanding into stable and emerging regions remains a key priority for the fair.

“Part of our role is to help the industry explore new markets. The ‘Belt and Road’ countries, along with ASEAN, are relatively more stable in the political and economic sense and offer better environments to help business thrive at present.”

“We saw a steady rise in serious buyer interest at JGW, continuing the positive trend from recent years.”
— William Gant, LJ West

Planning for the future

A significant highlight of the week was the 2025 Conference hosted by the ASEAN Gems & Jewellery Trade Association (AGJA). The event underscored the long-standing partnership between AGJA and the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), drawing a strong turnout of international delegates, thought leaders, and innovators.

Another significant moment came with the Sustainability Awards 2025, presented by the Jewellery World Awards.

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⏰ Published on: November 01, 2025