Editor’s Note
POINTtec’s debut at the 2025 Hong Kong Watch & Clock Fair signals a strategic push into the Asian market, with its portfolio of brands attracting notable attention from global retailers and press.
With its own booth at the Hong Kong Watch & Clock Fair 2025, POINTtec underscores its expansion strategy in Asia. Alongside ZEPPELIN, the brands bauhaus and Ruhla also garnered significant interest from international specialist retailers and media.
After initially scouting the fair in 2024, the company officially presented its watches for the first time in 2025 at the Hong Kong Watch & Clock Fair, one of the world’s largest trade fairs for timepieces. This appearance marks an important step in the ongoing internationalization of the family-owned company. The focus was on the brands ZEPPELIN, bauhaus, and Ruhla. While ZEPPELIN is already established, the bauhaus brand in particular appeared significantly strengthened in international competition. Ruhla, as the youngest brand, also received positive feedback.
A particular highlight was participation in the Salon de Time, the premium platform within the fair. International watch brands presented themselves in an elegant setting. An environment in which POINTtec was able to successfully showcase its collections.
During the five days of the fair, POINTtec seized the opportunity to meet long-standing partners in Asia in person. At the same time, numerous conversations with new interested parties took place, which already indicate concrete market opportunities. International media representatives also took note of the German manufacturer’s presence.
