【Incheon, Sou】Lotte Department Store Opens Italian Luxury Jewelry Brand ‘Bulgari’ Store on First Floor of Incheon Branch

[Business Post] Lotte Department Store has attracted the Italian luxury jewelry brand ‘Bulgari’ to its Incheon branch.
Lotte Department Store announced on the 3rd that it unveiled the ‘first department store location in the western Gyeonggi region’ for the Italian luxury jewelry brand ‘Bulgari’ on the first floor of its Incheon branch on the 1st.

Lotte Department Store explained that the store fully embodies the Roman heritage pursued by Bulgari, from space planning and product composition to customer experience.
According to Lotte Department Store, the store’s design is characterized by differentiated elements applied throughout the space to provide a visual experience beyond the ordinary, allowing customers to feel the Roman sensibility through features like green tea scent, Murano glass chandeliers, and silk decorations that highlight texture.
The boutique features a ‘Grand Salon Gallery’ in the center, applying orange and golden hues symbolizing Rome, a ‘Main Salon’ with jewelry collections near the entrance, along with ‘Watch and Accessory Space’ and a ‘Private Lounge’.

Products range from the ‘Serpenti New Product Collection’ to the top-tier ‘Yellow Gold Serpenti’ high jewelry. There are also new Serpenti products reinterpreted with ultra-small gold bead decorations and curved designs.
A special art piece is also placed at the center of the store entrance. It displays a painting symbolizing the meeting of Italy and Korea by merging maps of Rome and Incheon, as well as the installation work ‘Sangtu’ by Korean artist Lee Eun-woo.

Starting with the opening of the Bulgari store, Lotte Department Store is accelerating the ‘premium renovation’ of its Incheon branch. It plans to establish a new luxury ready-to-wear space by December and attract additional luxury brands in 2026.