【India】Apna.co Launches Enterprise-Grade Voice AI Platform Blue Machines

Editor’s Note

Apna.co, India’s leading jobs platform, is expanding into AI infrastructure with the launch of BlueMachines.ai. This new enterprise voice AI platform allows for rapid deployment of multilingual agents and has already seen strong market adoption, securing over $6 million in contracts shortly after its introduction.

Rapid Deployment and Strong Market Adoption

Apna.co has launched BlueMachines.ai, an enterprise-grade voice AI platform enabling organizations to deploy multilingual voice agents rapidly. This move expands Apna into AI infrastructure, focusing on regulated industries and high-volume customer engagement. The platform has already secured over $6 million in contracts within 45 days of launch.

Apna.co, India’s leading jobs and careers platform, has announced the launch of BlueMachines.ai, a new enterprise-grade voice AI platform designed to help organizations deploy multilingual voice agents at scale.

The move marks Apna’s expansion into the fast-growing AI infrastructure space, with a focus on regulated industries and high-volume customer engagement.

Blue Machines enables companies to integrate AI-powered voice agents across sectors such as lending, insurance, healthcare, recruitment, mutual funds, and edtech. The platform promises rapid deployment—in under a week—compared to the industry average of five to six weeks.

Within just 45 days of launch, Blue Machines has already secured over $6 million in enterprise contracts, signaling strong market demand and one of the fastest adoption curves in India’s enterprise AI landscape.

Platform Capabilities and Strategic Vision

The platform is engineered to support mission-critical voice interactions with enterprise-grade reliability. It offers multilingual capabilities and is optimized for high-volume use cases, making it ideal for customer support, onboarding, and operational automation.

“Blue Machines is growing very rapidly and is a valuable addition to our current set of businesses,” said Nirmit Parikh, Founder and Group CEO of Apna.co

As global workforces shift from human-only to human-plus-AI agents, Apna’s launch of Blue Machines reflects a broader trend of Indian startups investing in AI-driven enterprise solutions. The platform positions Apna not just as a career marketplace, but as a technology enabler for digital transformation.

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⏰ Published on: October 15, 2025