Editor’s Note
This article reports on Ananta Capital’s majority stake acquisition in Rubans’ parent company, highlighting the legal advisors involved and the strategic goal of enhancing product innovation and market expansion.
CMS IndusLaw has advised the Taparia family-backed Ananta Capital on its majority stake acquisition in Fonte Fashions India, the parent company of Rubans, one of India’s fastest-growing fashion jewellery brands. AK Law Chambers advised Rubans Accessories on the deal.
Founded in 2017 by Chinu Kala, Rubans started as a single mall kiosk and has transformed into a digital-first brand, blending contemporary aesthetics with Indian elegance.
Founders Chinu Kala and Amit Kala will continue to lead the company, with Ananta Capital bringing its strategic guidance and long-term mindset to support Rubans’ growth into a leading destination for women’s fashion accessories in India.
The CMS INDUSLAW team comprised of partner Harman Walia, counsel Sanjana Mathur, principal associate Tanmaya Negi, senior associate Aman Gupta and associate Rusha Ghosh Dastidar.
The AK Law deal team was led by partner Goda Raghavan and associate Vismitha S.
