Editor’s Note
This article outlines Infinity Group’s strategic expansion from luxury automotive retail into the high-end watch and jewellery sector with its new ‘Infinity Timeless’ vertical. It highlights how the group aims to leverage its established reputation for premium service and curated experiences in this new venture.
With its deep legacy in luxury automotive retail, Infinity Group is extending its expertise to include exclusive Swiss watches and luxury jewellery. The group has launched a new retail vertical, ‘Infinity Timeless’, dedicated to high-end timepieces and fine jewellery.
The expansion leverages the group’s established reputation for premium customer service and curated luxury experiences, built over decades in the automotive sector. The new venture will initially open flagship stores in Chennai and Ahmedabad, with plans for further expansion across major Indian metropolitan cities.
The ‘Infinity Timeless’ collection will feature partnerships with renowned Swiss watchmakers and international jewellery houses, offering a curated selection of limited-edition pieces and bespoke services.