Editor’s Note
Major Indian jewellery brands are ramping up marketing spend by 30-40% year-on-year for Q4, aiming to capture consumer attention during the crucial wedding season.
Leading jewellery brands in India are significantly increasing their marketing expenditures for the fourth quarter (Q4) to capitalize on the peak wedding season. Reports indicate that marketing budgets have been raised by 30% to 40% compared to the same period last year.
The increased spending is being allocated across both digital and traditional advertising channels. Brands are launching targeted campaigns on social media platforms and television, with a particular emphasis on regions with high wedding activity. The festive and wedding period from October to December is a crucial revenue driver for the jewellery sector.
Industry analysts note that this aggressive marketing push reflects optimism about consumer sentiment and pent-up demand following pandemic disruptions. The campaigns are designed to highlight new collections, bridal jewellery, and special festive offers to attract customers making significant purchases for weddings and festivals.