【Japan】Kyocera’s Lab-Grown Gems Resonate with Consumers in Their 40s, Shining in Ethical Consumption

Editor’s Note

This article highlights the robust growth of Kyocera’s lab-grown gem business, driven by a diverse product range and strong consumer appeal among ethically conscious buyers.

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Strong Performance in Lab-Grown Gem Business

Kyocera’s lab-grown gem business is performing strongly. Sales for the fiscal year ending March 2025 are projected to increase by 25% compared to the year ending March 2020. The company is Japan’s largest producer of lab-grown gems, with a strength in its extensive lineup of approximately 1,500 varieties, including emeralds and rubies, available through e-commerce. These products are resonating with consumers aged 40 and over who prefer ethical goods that consider environmental and social sustainability, while demand is also expanding for use in decorations such as watches.

Brand Name and Market Appeal

The brand name for the lab-grown gems is “Crescent Vert” (Green Crescent). The…

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⏰ Published on: February 15, 2025