Editor’s Note
This article highlights how social media influencers are shaping luxury goods trends, as seen in talent Rino Sashihara’s recent YouTube video showcasing her purchase from Van Cleef & Arpels. The piece underscores the evolving intersection of celebrity endorsement, digital content, and high-end consumerism.
Talent Rino Sashihara updated her YouTube channel on September 26, drawing attention by showcasing items she purchased from the luxury brand Van Cleef & Arpels (hereafter Van Cleef).
In a video titled “Let me introduce my favorite jewelry & accessories!”, Sashihara reported purchasing a Van Cleef bracelet watch. She said she was recommended by her longtime friend Haruna Kojima from her AKB48 days and bought it at the store. She appeared delighted, wearing the watch on her wrist and saying, “It’s super cute! I think it’s going to be a favorite.”
She further expressed her enthusiasm, “I want to start collecting various pieces from now on. I want to become more of an adult with a vibe that suits these.” In the latter part of the video, she also revealed that she later purchased two pairs of earrings from Van Cleef.
The video’s comment section was filled with praise such as, “So prosperous, the best!!!!!!” and “Sasshi, I admire you too much, I’ll work hard too!” It seems many fans were energized by her bold purchase report.
Compared to her peak, opportunities to see Sashihara on TV have noticeably decreased recently. On X (formerly Twitter), some users have expressed concern, posting comments like, “I think I saw Rino Sashihara on TV for the first time in a while on this special program” and “Come to think of it, I haven’t seen Rino Sashihara on TV.” However, it appears she has been earning significantly through her production business in recent years.
The former popular idol has now transformed into a high-earning businesswoman.