Editor’s Note
This article highlights the robust growth projected for the global demi-fine jewelry market, driven significantly by the most accessible price segment.
The global demi-fine jewelry market, estimated at USD 2.4 billion in 2024, is projected to grow at a CAGR of 11.3% from 2024 to 2030, reaching USD 4.5 billion by 2030. One of the segments analyzed in the report, “Under USD 150,” is expected to record a CAGR of 12.7% and reach USD 2.4 billion by the end of the analysis period. The growth rate for the USD 151-300 segment is estimated at a CAGR of 10.1% during the analysis period.
The U.S. demi-fine jewelry market is estimated at USD 650.9 million in 2024. China, the world’s second-largest economy, is forecast to reach a projected market size of USD 953.9 million by 2030, with a CAGR of 15.5% over the 2024-2030 analysis period. Other notable geographic markets include Japan and Canada, each forecast to grow at CAGRs of 8.1% and 10.1% respectively during the analysis period. Within Europe, Germany is forecast to grow at approximately 9.0% CAGR.
The growth of the demi-fine jewelry market is driven by several factors, including a rising preference for affordable luxury and personalized accessories. The rise of e-commerce and digital-first brands has expanded market access, allowing consumers to discover and purchase high-quality jewelry at competitive prices. Trends in sustainability and ethical sourcing are influencing purchasing decisions, as consumers seek responsibly sourced materials and eco-friendly packaging. Furthermore, the growing influence of social media, influencer marketing, and celebrity collaborations is boosting brand visibility and consumer interest. A shift towards minimalist, everyday jewelry and stackable designs is further fueling demand, particularly among younger demographics. Technological advancements such as AR try-on, AI personalization, and virtual shopping experiences are enhancing customer satisfaction and boosting online sales. As the market continues to evolve, brands that emphasize quality, sustainability, and digital innovation are poised for success, with demi-fine jewelry expected to solidify its position as a dominant category in the global jewelry industry.