Editor’s Note
This article highlights Kyocera’s unique 50-year journey in the jewelry sector, a venture born from its advanced crystal technology. It serves as a notable example of corporate diversification and long-term innovation.
Kyocera Corporation (Representative Director and President: Hideo Tanimoto, hereinafter “Kyocera”) announces that its jewelry business, which was created by applying the company’s crystal technology, has reached its 50th anniversary this year.
To commemorate the 50th anniversary, Kyocera has created special commemorative jewelry models. Sales will commence sequentially at the “Kyocera Jewelry Collection 2025 Colorful Exhibition” to be held by the company in Kyoto, at jewelry exhibitions and sales events held in various locations, and on the “Kyocera Jewelry Online Store”.
Kyocera applied the crystal technology cultivated through the manufacturing of fine ceramics to the development of gemstones and succeeded in manufacturing emeralds in 1975.
The company’s founder, Kazuo Inamori, wanted to use crystal technology to recreate the original beauty of gemstones, which was becoming difficult to find in nature, and to provide the joy of wearing gemstones to everyone. Based on this idea, he started the jewelry business and succeeded in developing the same lab-grown gemstones that possess the scientific, physical, and optical properties of natural stones.
Half a century after the business’s inception, it now develops 12 types of gemstones, including sapphires and rubies, under the “Crescent Vert” brand. The brand is valued not only in Japan but also overseas, with sales for the March 2025 period increasing by 25% compared to the same period last year.
In recent years, the trend of “ethical consumption,” where consumers choose products based not only on the product’s value but also on manufacturing and procurement methods that consider the environment and society, has been growing.
As a pioneer of lab-grown gemstones, Kyocera will continue to contribute to the environment and society and provide richness to people’s hearts, while spreading ethical gemstones to the world.
◆50th Anniversary Special Site:
https://www.kyocera-jewelry.com/pages/crescent-vert_50th-anniversary
* “Crescent Vert” is a registered trademark of Kyocera Corporation.
