Editor’s Note
This article profiles Ultrajewels, a luxury retailer founded in 1990 that has grown from a single boutique in Cancún into a renowned destination for fine watchmaking and jewelry, now led by a second generation.
Founded by entrepreneur Elena Villarreal in 1990, Ultrajewels was born as a natural expression of luxury, with the purpose of sharing the excellence of the great watchmaking and jewelry houses. Its story began on the Yucatán Peninsula, with the opening of its first boutique in the city of Cancún. Today, under the direction of her son, José García Villarreal, the company has grown and evolved without losing its essence: sharing the art of time and light with those who appreciate the truly exceptional.
Currently, Ultrajewels has expanded its presence to the most important destinations in Mexico, with boutiques in Cancún, Playa del Carmen, Los Cabos, and most recently Monterrey. With sensory experiences, each space is designed to offer more than an unparalleled selection of unique pieces, but also staff with impeccable knowledge of contemporary luxury and service focused on detail and customer trust.
Thus, with over 35 years of history and more than 18 points of sale, the world’s most prestigious brands have found a home at Ultrajewels. As a representative of exclusive firms such as Patek Philippe, Rolex, Cartier, Hublot, Jacob & Co, Breguet, Bovet, Chopard, Messika, among others. By forming unique connections with the industry’s greatest, the brand positions itself as more than an authorized distributor: as an embassy of savoir-faire in Mexico.
Ultrajewels’ philosophy goes beyond sales and focuses on creating a loyal community with after-sales services ranging from concierge to lavish celebrations.
The concierge and specialized maintenance services for the pieces are part of an experience that understands that the purchase of a watch or a piece of jewelry does not end, but is a story that never stops being written. Likewise, Ultrajewels has an authorized service center certified by the watch houses where certified technicians preserve the integrity of the pieces under the highest standards and rigor.
As a reflection of its enormous community spirit, Ultrajewels celebrates, every year, the now iconic Mystic Party: a night of experiences, haute horlogerie, music, and authentic connections. This vibrant and elegant celebration translates into a multisensory, close, and committed experience for those who share the same passion for luxury and pleasure. It has thus become one of the most anticipated events for the luxury industry in the country.
With a comprehensive vision of luxury, Ultrajewels is part of the Ultra Group, a group that bets on innovation and sustainability with over 80 points of sale in Mexico. It is comprised of other brands such as Ultrafemme, specializing in beauty; Ultraboutiques which has exclusive fashion stores; and Krei Concept, which promotes sustainable fashion from international and Latin American designers. Additionally, it has also expanded into the Real Estate industry with Luxury Avenue, present in Cancún and Los Cabos, and Luxury Design, focused on the creation of luxury furniture.