【Mexico City,】Tiffany & Co. Opens New Flagship Store in Mexico City, Featuring Latin America’s First ‘Blue Box Café’

On May 1 (local time), Tiffany & Co., the jewelry maison under LVMH Moët Hennessy Louis Vuitton, opened a new flagship store in the Masaryk district, a luxury shopping area in Mexico City. This opening is a symbolic initiative demonstrating the brand’s further expansion of its presence in the Latin American market.

The new store, spanning 878 square meters, evokes the design of the brand’s Fifth Avenue flagship, “The Landmark,” in New York. The exterior features handmade ceramic tiles with the maison’s signature blue gradient, paying homage to the mosaic works of Louis Comfort Tiffany. A mosaic bird inspired by Jean Schlumberger’s masterpiece “Bird on a Rock” is also a striking feature.

Inside, iconic jewelry collections such as “Lock,” “HardWear,” “T,” and “Knot” are displayed, alongside a watch corner and a high jewelry salon. The interior incorporates a ceramic wall by local artists Mauricio Paniagua and Tony Moxham, and custom lamps by Perla Valtierra, creating a space where American modernism and Mexican art are beautifully harmonized. Private salons, a bar area inspired by the “Palacio de Bellas Artes,” and signature diamond display cases further express Tiffany’s luxurious world.

This opening also features the establishment of Latin America’s first Tiffany dining space, the “Blue Box Café.” This was realized through a collaboration with popular local chef Edo López. It offers a premium dining experience, from breakfast to afternoon tea, where the maison’s aesthetics blend with Mexican food culture.

This new flagship, which embodies the maison’s identity while pursuing an organic resonance with local art, is more than just a store opening; it is a strategic foothold. In the rapidly growing Latin American market, Tiffany is using this store as a starting point to enter a new phase of deepening the penetration of its unique worldview and cultural sensitivity.