Editor’s Note
This profile highlights the rapid ascent of French rapper Werenoi, whose early online freestyles captured the attention of influential industry figures like DJ Kore, leading to a major collaborative opportunity.
Originating from Montreuil, Werenoi, whose real name and age are unknown, started his rap career in 2021. After posting a few freestyles on YouTube, including hits like “Guadalajara” or “La League,” the rapper quickly caught the attention of major figures in the scene. Among them was DJ Kore.
This leading DJ and producer in rap, who has notably worked with Booba, Kery James, SCH, Niska, or Rim’K, invited Werenoi to participate in the album “En Passant Pécho.”
analyzes Mylan Aké, a communication advisor at the agency 135 MEDIA, which specializes in artist support.
continues the specialist.
This launchpad propelled Werenoi to the forefront of the scene. Within a few months, the artist secured prestigious collaborations, notably with Dosseh or with his idol Lacrim on the track “Señor de los Gallos,” which became the biggest hit of the album “Persona non Grata.” These numerous appearances allowed him to broaden his audience and solidify his place among the new headliners of French rap.
Thanks to this visibility, Werenoi was able to establish his musical signature from the outset: polished writing, a nonchalant flow, and catchy melodies, but also
as he confided to BFMTV in 2023. A formidable formula that earned him millions of streams on his hits “Laboratoire,” “Pétunias,” or “Chemin d’or.”
analyzes Mylan Aké.
This effectiveness gave Werenoi the opportunity to secure prestigious collaborations early in his career. From his first projects, he collaborated with major figures of French rap like Ninho, Tiakola, PLK, Maes, or Lacrim.
And his influence is not limited to rap, as in 2023, during his concert at the Zénith in Paris, the artist invited singer Pascal Obispo to perform a piano-voice version of his hit “Chemin d’or.”
In his new album “Diamant Noir,” Werenoi raises the bar even higher and partners with artists Damso, SDM, and Kalash, as well as American rappers Gunna and Lil Tjay, aiming to conquer listeners beyond borders.
But what also fuels the enthusiasm around Werenoi is the mystery surrounding his enigmatic persona. Unlike other rappers who rely on overexposure, the artist gives very few interviews and remains very reserved about his personal life.
This communication choice, reminiscent of the strategy adopted by the duo PNL, feeds public fascination. While others tell their stories in detail, Werenoi cultivates the image of a raw rapper who has nothing to prove outside of his music, as he himself stated on the set of the show “Quelle époque” on France 2 in 2024.
Prudent, he told Le Parisien that
Adding,
the artist emphasized to BFMTV in 2023.
This is a “coherent” and “effective” strategy, according to Mylan Aké.
indicates the specialist.
And when he decides to speak, Werenoi carefully chooses the few media outlets to which he grants interviews. But here again, the artist differs from his peers and prefers appearances in mainstream media like on France 2, rather than on platforms specialized in rap.
assures Mylan Aké.