Editor’s Note
Titan Company’s shares hit a new 52-week high following a strategic announcement that boosted investor confidence. This article examines the rally behind India’s leading jewelry retailer.
The shares of India’s leading jewelry company, Titan Company, created a stir in the market once again on Friday. Shortly after the market opened, Titan’s shares saw a rise of nearly 2 percent, and the stock touched a new 52-week high level of ₹3,977. Behind this rally is a major strategic decision by the company, which has strengthened investor confidence.
Titan has announced its move into the lab-grown diamond jewelry segment. The company will launch this new business under the brand name “beYon – from the House of Titan”. Its first exclusive retail store will open in Mumbai on December 29, 2025. The company’s focus will be on customers seeking affordable, sustainable, and ethically produced diamond jewelry options.
This brand will offer a curated range of lab-grown diamond jewelry, keeping in mind the lifestyle needs of women.
Over the past 2–3 years, the lab-grown diamond market in India has grown rapidly. According to consulting firm Wazir Advisors, diamonds currently account for less than 10 percent of the Indian jewelry market, but there is potential for significant growth in the future. The lab-grown diamond segment is currently worth about $400 million and could reach $600 million by FY28.
Titan’s shares have delivered excellent returns to investors over the long term. Over the past five years, the stock has risen by nearly 163 percent, while in just three months, it has gained 17 percent. The company’s current market cap is approximately ₹3.46 lakh crore.
Entry into an emerging segment like lab-grown diamonds strengthens Titan’s growth strategy. With a strong brand, new products, and a rapidly growing market, Titan once again appears to be proving itself as a “diamond” for investors.