Editor’s Note
Titan, a major Indian jewelry manufacturer, has announced its entry into the lab-grown diamond market with a new brand called ‘Beon’. The company plans to open its first store in Mumbai on December 29, focusing on affordable options. This move marks a significant expansion for the Tata Group-operated firm into the growing synthetic diamond segment.


Leading Indian jewelry manufacturer Titan announced on Friday its entry into the lab-grown diamond business under the brand name ‘Beon’.
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The company will open a store in Mumbai on December 29, focusing on affordable lab-grown diamonds. The Tata Group-operated company shared this information with the stock market.
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Titan stated that the ‘Beon’ brand will offer a curated collection of lab-grown diamond jewelry and plans to add two more stores in Mumbai and Delhi in the near future as it ventures into this emerging category. The lab-grown diamond market in India has grown rapidly over the past two to three years.