Editor’s Note
This article provides a concise overview of the key industry and product categories within the gifts, watches, and jewelry sector. It serves as a useful reference for understanding the primary business focus and product offerings in this market.
Industry Focus
Gifts, Watches, Jewelry, Crafts, Party Supplies (Industry 34)
Product Focus
Wristwatches
Clocks
Goldsmiths and Jewelers
Jewelry
Pearls
Silverware
Cartons
Cases
Workshop Equipment
Store Fitting
Costume Jewelry
Tools
Displays
Gold Jewelry
Goldware
Silver Jewelry
Watches
Quartz Watches
Watch Industry Equipment
Watchmaker Supplies
Watch Movements
Amber
Jewels
Fashion Jewelry
Precious Metals
Goldsmith Supplies
Jewelry Industry Equipment
Packaging Materials
Diamonds
Access
Trade Visitors
Key Figures
Exhibitor Structure
FKM Trade Visitor Structure
Exhibitors
FKM Trade Visitor Structure
Exhibitors
Exhibitors: 885
Domestic: 414
International: 471
Visitors
Visitors (Number of Entries): 25,259
Domestic: 15,138
International: 10,121
Area (m²)
Gross Area: 65,000
Net Area: 28,588
Special Show Area: 2,488
Exhibitor Stand Area: 26,100
Hall: 26,100
Domestic: 16,122
International: 9,978
Origin of Exhibitors 2025 from 37 Countries
Belgium: 32
China, People’s Republic: 44
Germany: 414
Denmark: 10
Finland: 2
France: 24
Greece: 9
Great Britain and Northern Ireland: 11
Hong Kong, China SAR: 27
India: 48
Israel: 1
Italy: 88
Japan: 1
Canada: 1
Croatia: 1
Lithuania: 3
Luxembourg: 1
Morocco: 1
Netherlands: 16
Norway: 2
Pakistan: 3
Poland: 18
Portugal: 8
Romania: 2
Sweden: 1
Switzerland: 35
Singapore: 3
Spain: 20
Sri Lanka: 1
Thailand: 7
Czech Republic: 3
Turkey: 14
USA: 3
Ukraine: 1
Hungary: 1
United Arab Emirates: 1
Austria: 28
Visitors (Number of Entries): 25,160
Proportion of Trade Visitors: 95%
Origin by German Federal States
Total Domestic Origin (%): 60
Bremen: 1
Hamburg: 2
Lower Saxony: 4
Schleswig-Holstein: 2
North Rhine-Westphalia: 13
Hesse: 5
Rhineland-Palatinate: 4
Saarland: 1
Baden-Württemberg: 21
Bavaria: 36
Berlin: 4
Brandenburg: 2
Mecklenburg-Western Pomerania: 1
Saxony-Anhalt: 1
Saxony: 2
Thuringia: 1
Professional Position (%)
Self-employed Entrepreneur, Co-owner, Freelancer: 46
Managing Director, Board Member, Head of Authority, etc.: 9
Department Head, Plant, Factory, Branch Manager, Office Head: 5
Section Head, Group Leader, Team Leader: 4
Other Employee, Civil Servant, Skilled Worker: 13
Lecturer, Teacher: 2
Trainee: 8
Other Professional Position: 5
Pupil, Student: 4
Other Non-Working: 1
Master Craftsman: 4
Area of Responsibility (%)
Business/Company/Operations Management: 37
Research and Development, Design: 2
Manufacturing, Production, Quality Control: 8
Purchasing, Procurement: 6
Finance, Accounting, Controlling: 1
Information, Communication Technology: 1
Human Resources, Administration: 1
Sales, Distribution: 11
Marketing, Advertising, PR: 4
Logistics: Materials Management, Warehouse, Transport: 0
Maintenance: 3
Other Area: 12
Pupil; Student: 4
Other Non-Working: 1
Product Development/Design: 9
Industries (%)
Classical Specialist Retail with Jewelry, Watches, Jewels: 24
Trend Shop with Lifestyle Jewelry and Watches: 5
Department Store: 3
Wholesale and Foreign Trade with Jewelry, Watches, Jewels, Gemstones: 7
Sales Agency: 1
Mail Order, TV, Internet Shopping: 1
Goldsmith, Silversmith: 32
Watchmaker: 7
Industry-Related Supplier Company: 1
Designer: 5
Gallery: 1
Vocational School: 2
Press, Blogger, Influencer: 1
Other Industries: 6
Pupil/Student: 4
Other Non-Working: 1
Origin by Distance
Distance to Residence (%)
Up to 50 km: 11
Over 50 km to 100 km: 5
Over 100 km to 300 km: 20
Over 300 km: 64
Origin by Continents
Total International Origin (%): 40
EU: 73
Other European Countries: 20
Other Countries: 7
Origin by Countries
Countries with Highest Visitor Shares (%)
Austria: 21
Switzerland: 10
Netherlands: 8
Spain: 6
Italy: 5
Company Size (%)
1 – 4: 48
5 – 9: 17
10 – 49: 13
50 – 199: 6
200 – 499: 5
500 – 999: 3
1,000 and more: 4
Pupil; Student: 4
Other Non-Working: 1
Purchasing/Procurement Competence
Influence on Purchasing/Procurement Decisions (%)
Decisive: 39
Co-Decisive: 27
Advisory: 16
Not Involved: 13
Student: 4
Other Non-Working: 1
Frequency of Trade Fair Attendance (%)
Previous Event: 45
Earlier Events: 56
First-Time Visit: 29
Length of Stay
Average Length of Stay in Days: 1.7
Survey Conducted by:
Gelszus Messe- Marktforschung GmbH
