【Nagano City,】The MIYA Shubo Exhibition Held – Introducing Luxury Watch and Jewelry Brands [August 9 (Sat) to August 11 (Mon)]

Editor’s Note

This article highlights MIYA Co., Ltd.’s upcoming “Shubo Exhibition,” an expanded luxury goods event in Nagano. It showcases the company’s move to feature a wider array of high-end items, from watches and jewelry to art and leather goods, building on the success of its previous fair.

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Event Overview

MIYA Co., Ltd., which operates authorized imported watch specialty stores and comprehensive jewelry specialty stores in Nagano City and Ueda City, will hold “The MIYA Shubo Exhibition” at THE SAIHOKUKAN HOTEL in Nagano City, scaling up from last year’s “Watch & Jewelry Fair” which was well-received.
This exhibition will feature luxury watches that can be companions for a lifetime, designer jewelry, pearls, numerous high-end necklaces and rings, as well as art pieces, luxury bags, custom leather shoes, and custom suit brands that are not usually available in stores.

Event Details & Highlights

During the event, there will be a guaranteed-lottery draw with luxurious prizes such as “THE SAIHOKUKAN HOTEL Dinner Pair Tickets” for those who purchase items worth 300,000 yen or more at the venue. Special gifts will also be prepared at the venue for those who make a reservation to visit by July 31 (Thu).
Furthermore, a commemorative photo session titled “Recording Your Encounter with Watches and Jewelry” will be held by renowned watch photographer Katsunori Kishida.

Featured Brands and Activities
Grand Seiko

Grand Seiko offers a worldview that pursues Japan’s unique aesthetic sense and spirituality, aiming for “accurate, legible, and beautiful watches.” “THE NATURE OF TIME” is Grand Seiko’s brand philosophy. It expresses two aspects of Japanese spirituality: the sensibility inspired by nature and the changing seasons, and the craftsmanship of masters who delve into their respective paths to approach the essence of time.

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“The Tokyo Lion Tentagraph, a sports watch that embodies the dignity and nobility derived from the ‘lion,’ equipped with the ‘Tentagraph,’ a mechanical chronograph movement representative of Grand Seiko, makes its appearance.”
Grand Seiko Demonstration
“[August 9 (Sat) Limited Event] A watchmaker from ‘Atelier Ginza’ will be present! Assembly demonstration of Caliber 9SA5.”

Visitors can enjoy a close-up assembly demonstration and explanation of Grand Seiko’s finest mechanical movement, “Caliber 9SA5,” by Ms. Yukie Kudo, a First-Class Watch Repair Technician and Watch Repair Craft Master (Ministry of Health, Labour and Welfare).

BREITLING

Breitling has cultivated its technology as an instrument chosen for the wrists of those who challenge all extremes. The trust in its high performance continues to this day, making it a brand with unwavering popularity. It is a brand particularly trusted by chronograph enthusiasts.

IWC SCHAFFHAUSEN

Headquartered in Schaffhausen, Switzerland, the tradition inherited over 150 years is reflected in its watchmaking. From robust watches that will last for generations to professional sports watches and, ultimately, complicated mechanisms, IWC’s watchmaking expertise is truly diverse.

E-NO’S
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E-NO’S Jewelry is a Japanese-born handmade jewelry brand characterized by its unique design that fuses retro-modern and industrial aesthetics. Its appeal lies in its three-dimensional sculptural beauty incorporating multiple parts and movable gimmicks, and motifs such as skulls and lotuses. It is artistic jewelry supported by both men and women, with high rarity due to small-scale production.

ANNAMARIA CAMMILLI

A Florentine jewelry brand founded in 1983 by female artist ANNAMARIA CAMMILLI, who is a painter and sculptor, as the designer. Behind all her works lie art, passion, the skilled craftsmanship of goldsmiths, and expertise. Her inspiration is infused into the jewelry, such as incorporating multiple colors into pieces just as a painter puts different colors on a palette.

ISABELLE LANGLOIS

A Parisian jewelry brand that expresses moments that move the heart, such as the beauty of nature, art, and sweets, primarily using semi-precious stones. Its unique cutting, inherited from an environment born into a family of jewelers, is also appealing.

Event Information

Event Period: August 9 (Sat) to August 11 (Mon)
Venue: “THE SAIHOKUKAN HOTEL, Nagano City” 528-1 Kencho, Nagano City, Nagano Prefecture 380-0838
Opening Hours: 11:00 to 19:00 (Last admission 18:00)

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*On August 11 (Mon): 11:00 to 18:00 (Last admission 17:00)

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⏰ Published on: July 26, 2025