【New York, US】Spanish Jewelry Brand PDPAOLA Lands in the United States with Its First Flagship Store in New York

Editor’s Note

Spanish jewelry brand PDPAOLA is opening its first U.S. store in New York on December 12, marking a significant physical expansion into the American market. This move follows the recent appointment of a U.S. General Manager and builds upon the brand’s established online presence in the country.

Brand Expansion into the US Market

The Spanish jewelry brand PDPAOLA is landing in the United States with the opening of its first physical store in New York on December 12th, as announced by the brand in a statement.

Specifically, the brand is embarking on its US expansion following the recent appointment of Jason McNary as the brand’s General Manager for the country, where it already has a strong online presence.

“Entering the United States is a very important step in our internationalization strategy, as the US market undoubtedly leads global demand for fashion and luxury. For PDPAOLA, it represents one of the countries where we see significant growth potential in the medium to long term,” said Humbert Sasplugas, co-founder and CEO of PDPAOLA.

Thus, this opening not only represents PDPAOLA’s debut in the United States with a physical store but also marks the beginning of a commitment to international expansion, with a focus that goes beyond digital commerce towards an exclusive physical presence.

Strategic Market and Brand Background

The North American market is emerging as one of the most strategic for the brand, with growing interest in accessible, quality luxury.

The Spanish jewelry brand, founded in 2015 by siblings Paola and Humbert Sasplugas, operates through a retail network with over 60 stores strategically located in major cities across Spain, Italy, the UK, France, Greece, Saudi Arabia, China, Mexico, Ecuador, Puerto Rico, Peru, Chile, Paraguay, and Andorra. This retail presence is complemented by a robust global e-commerce platform, supported by 2,000 multi-brand points of sale in over 15 international markets.

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⏰ Published on: February 08, 2025