Editor’s Note
This article highlights the rapid ascent of PM Studio, a key player in premium promotional packaging. With fresh investment and ambitious growth targets, the company’s trajectory underscores the dynamism within the luxury and beauty supply sectors.
The PM Studio group has established itself in just a few years as one of the leading creators and manufacturers of promotional items and packaging, particularly for the luxury, beauty, and jewelry sectors. Founded in 2016 by Patricia Stranik and Sven Döbert, the company has recently partnered with Andera Partners, which entered the capital following the exit of RC Groupe. PM Studio aims to accelerate its organic and external growth, with the goal of doubling its revenue within five years.
PM Studio enters 2025 with an ambitious growth and diversification plan! The company, led by President Patricia Stranik and CEO Sven Döbert, finalized a leveraged buyout (LBO) in November, marking the exit of RC Groupe, a specialist in high-end merchandising (which retains a 5% stake), and the entry of minority investor Andera Partners. Andera Partners’ equity investment will be used to finance the growth and development of PM Studio.
Founded in 2018 following the merger of a French and a German company, the PM Studio group has since become a leading creator and manufacturer of promotional items and packaging for the luxury, beauty, and jewelry sectors. With an average annual growth rate of over 30% and 2024 revenue of 70 million euros, the group now employs nearly 100 people across its offices in Paris, Frankfurt, Dongguan, and Shanghai.
Now autonomous, PM Studio is focusing on a structured growth strategy to double its revenue within five years. The leadership is betting on significant remaining organic growth potential and the continuation of a targeted external growth strategy. This strategy has already successfully led to two acquisitions in the past three years: By No in 2022 and Edition Limitée in 2023.
PM Studio is already exploring new acquisition opportunities in France, Europe, and the United States to broaden its expertise portfolio and geographical presence.
The choice of Andera Partners for this first LBO—a fund described by Patricia Stranik as “dynamic and very supportive”—is intended to help the company achieve a dual objective: establishing the company internationally through the acquisition of local structures (preferred over opening subsidiaries) and acquiring new expertise.
PM Studio, however, intends to remain faithful to its fabless model, which guarantees optimal flexibility. The company relies on a network of industrial partners primarily located in Asia. To meet growing demand, it is gradually enriching its near-import supply network, although volume capacities remain limited.
In 2025, a new commercial office will open in Dubai, expanding a network that already includes locations in London, Geneva, and Switzerland. In 2026, teams currently spread across two sites in Paris will be consolidated into new offices on Avenue d’Iéna, featuring a showroom and a materials lab.
To further captivate the luxury world, PM Studio intends to concentrate its investments on the factors that have contributed to its success: innovation and digitalization.
Thanks to the recent integration of Flexarc, an IT structure specialized in ERP automation and life cycle analysis (LCA), PM Studio possesses technological expertise offering complete traceability of materials and costs.
These proprietary technologies provide a real-time view of the environmental impact of products and position PM Studio—which obtained the EcoVadis Platinum (98/100) and B Corp labels in 2023—among the top performers in its sector regarding sustainability.
The goal of making the group a European leader in the luxury packaging and high-end promotional items market seems well underway!