Editor’s Note
This article discusses a corporate announcement from True Salt regarding its private label program. The original press release is available from PR Newswire.
PHOENIX, Oct. 30, 2025 /PRNewswire/ — True Salt, a leading provider of all-natural sea salt products serving the foodservice, food manufacturing, and consumer markets, today announced the expansion of its private label program in response to increasing demand from grocery chains and foodservice distributors for premium, store-brand sea salt products.
The Phoenix-based company currently manufactures private label salt products for five of the ten largest foodservice distributors in the United States. True Salt is now scaling its operations to further increase production capacity and meet the growing needs of its partners. This expansion follows the launch earlier this year of a dedicated company division focused exclusively on private label growth and support.
True Salt’s private label portfolio includes a range of all-natural sea salt products available in multiple grain types and pack sizes for both grocery and foodservice applications. Among its most popular offerings are the three-pound (3 lb) boxes of Kosher and Crystal Grain Sea Salt, as well as its signature Flake Salt. To further meet industry demand, True Salt recently added twenty-five-pound (25 lb) paper sacks of Kosher Grain, Crystal Grain, and Iodized Salt for foodservice private label customers.
True Salt provides its private label partners with a comprehensive, turnkey solution encompassing branding, packaging design, manufacturing, fulfillment, and shipping. Its streamlined onboarding process and flexible packaging formats allow partners to bring new products to market quickly and efficiently, while maintaining the highest standards of quality and reliability. The company also offers strategic support for custom formulations, co-branding initiatives, and sustainability-focused packaging, helping brands stand out on the shelf and meet evolving consumer expectations.
According to the Private Label Manufacturers Association (PLMA), more than 95% of consumers purchased store brands in 2024, underscoring the strong momentum and importance of private label programs. With retailers and distributors under increasing pressure to deliver high-quality, value-driven alternatives, True Salt is uniquely positioned to deliver consistent performance backed by exceptional service and industry expertise.