【Seoul, South】Lotte Department Store Debuts Swiss Luxury Watch Brand ‘Jacob & Co.’ for the First Time in Distribution Industry

Lotte Department Store has debuted the Swiss high-end watch brand ‘Jacob & Co.’ for the first time in the distribution industry.
Lotte Department Store announced on the 26th that it opened a ‘Jacob & Co.’ store on the 2nd floor of Avenue L in its main store in Jung-gu, Seoul, on the 25th.
This store is the second boutique following the largest-scale boutique in Asia located on Dosan-daero in Gangnam, Seoul, and is the first store opened through a domestic distribution channel.

To commemorate this opening, Lotte Department Store has prepared Jacob & Co.’s popular products, limited-edition watches, and jewelry, which are the only ones available in Korea. The company has set a policy to further strengthen its position in the luxury watch market and provide customers with a differentiated experience.
According to Lotte Department Store, Jacob & Co. is renowned as a brand that transcends the limitations of traditional watchmaking with its unparalleled technology and artistry.
For example, the ‘Astronomia’, where all parts of the watch move like celestial orbits, is considered a masterpiece that combines technology and aesthetics to counteract the effects of gravity. The brand has also gained attention for creating pieces like the ‘Bugatti Tourbillon’, which faithfully reproduces a supercar engine in collaboration with the French supercar brand Bugatti, and the ‘Casino Tourbillon’, which features a roulette on the watch dial reminiscent of a casino.
This main store will showcase a variety of Jacob & Co.’s representative collections.

It will introduce collections such as the ‘Dual Time Zone’, which displays two independent time zones on a single watch with a design shaped like a world map; the women’s collection ‘Fleur de Jardin’ decorated with gorgeous flowers; and the ‘Brilliant’ collection, which maximizes elegance by densely setting hundreds of diamonds.
Limited-edition jewelry created in collaboration with famous artists will also be available.
The limited-edition jewelry collection ‘Jacob & Co. X Peaceminusone’, created in collaboration with G-Dragon, will also be sold. This collection consists of two types: the Yellow Sapphire Edition and the Yellow Diamond Pavé Edition.
Some of Jacob & Co.’s products operate on a made-to-order system and can also be customized.

Lotte Department Store is significantly strengthening not only its luxury watch offerings but also its jewelry product lines to expand its influence in the premium market. In March, it opened ‘Van Cleef & Arpels’ and ‘Graff’ on the first floor of the main store, followed by the French high jewelry brand ‘Repossi’ in July.