【Seoul, South】Lotte Duty Free Welcomes Luxury Watch and Jewelry Brand Breguet, Renovates Damiani Store

Lotte Duty Free announced on the 22nd that it has attracted new premium brands and renovated stores in response to growing demand for luxury watches and jewelry.

The day before, Lotte Duty Free reopened the renovated store of the luxury jewelry brand ‘Damiani’ at its Myeongdong flagship store. The store was relocated from the 11th floor to the 10th floor, approximately doubling its floor space. This brand also opened a new store at Lotte Duty Free’s Busan branch last month.

Earlier this month, Lotte Duty Free also newly opened a boutique for the Swiss watch brand ‘Breguet’ on the 11th floor of the Myeongdong flagship store.

Lotte Duty Free stated that sales in the luxury watch and jewelry category have increased by approximately 25% over the past three months compared to the previous period. The company plans to further enhance its competitiveness by expanding its premium brand lineup and improving store environments. Sales for brands exclusively operated by Lotte Duty Free, such as Chaumet, Fred, Messika, and Pomellato, also increased by an average of 30% over the past three months.