【Seoul, South】[Photo] Jang Won-young Shines as Holiday Muse for Bvlgari’s ‘Diva’s Dream’ Pop-up

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Editor’s Note

Bvlgari has launched a festive pop-up store in Seoul, with brand ambassador Jang Won-young of IVE attending the opening. The temporary boutique showcases the brand’s ‘Holiday Diva’s Dream’ collection.

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Pop-up Store Opening in Seoul

Italian luxury jewelry brand Bvlgari held the opening event for its ‘Holiday Diva’s Dream’ pop-up store on the 4th at the Shinsegae Department Store Gangnam branch in Seocho-gu, Seoul. The event was attended by brand ambassador and IVE member Jang Won-young.

Features of the Pop-up

This pop-up is characterized by a modern reinterpretation of Bvlgari’s iconic ‘Diva’s Dream’ collection, visually expanding the brand’s artistry and elegant sensibility. The brand’s representative jewelry collections and new products were also on display. Centered around the Diva’s Dream lighting tree, the pop-up presented a variety of colorful displays that maximized the holiday season mood.

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⏰ Published on: December 04, 2025