Editor’s Note
This article highlights the successful collaboration between Valentino and its brand ambassador, Jolin Tsai, for the Qixi Festival. The music video for her single “Pillow” showcases the brand’s Fall/Winter 2025 collection, featuring both Tsai and Thai actor Tor Thanapob.
Image Source: Eternal Music
For this Qixi Festival (Chinese Valentine’s Day), Valentino collaborated with its brand ambassador, Jolin Tsai, to release the music video for her latest single “Pillow,” which quickly went viral upon release. All outfits featured in the MV are from the Valentino Fall/Winter 2025 collection, starring brand ambassador Jolin Tsai alongside Thai actor Tor Thanapob. Jolin’s six stunning looks and Tor’s four tailored ensembles together form a miniature dynamic fashion show for the brand. Notably, the two leads debuted the Valentino x Vans collaboration sneakers in the MV. This collection has been highly anticipated since its first appearance at the Fall/Winter 2025 Paris Fashion Week in March. The cat-themed sneakers, originally scheduled for a global release on September 12 with the global advertising campaign, had their global debut in the MV and were simultaneously launched for exclusive sale on Valentino’s official WeChat Mini Program. This move not only highlights the brand’s focus on the Chinese market but also precisely reaches core consumers, achieving both buzz and sales.
— Lyra, Fashion Management Student
— Cynthia, Employee at a Trendy Boutique
Image Source: Van Cleef & Arpels
From August 14 to August 31, Van Cleef & Arpels once again collaborated with French artist Arthur Hoffner to present the Perlée pop-up experience space at Shanghai’s Grand Gateway 66. Since 2019, the Perlée pop-up experience space, a collaboration between Van Cleef & Arpels and artist Arthur Hoffner, has become a significant hallmark of the collection, having previously landed in cities like Qingdao, Fuzhou, and Xi’an. This year, they joined forces again, specially creating three interactive installations—”Lucky Collision,” “Whimsical Maze,” and “Golden Ball Jubilation”—in the latest Shanghai Perlée pop-up space. Through stylized geometric art installations and lively, joyful color designs, the space showcases the joyful spirit conveyed by the Perlée collection. As a classic series launched by Van Cleef & Arpels in 2008, the Perlée collection not only inherits the brand’s exquisite gold bead craftsmanship dating back to the 1920s but also rejuvenates through continuous modern interpretations. From the tradition-honoring Perlée signature and Perlée clovers series to the avant-garde Perlée couleurs ring series, each piece demonstrates the brand’s skillful balance between classic and innovation. Against the backdrop of overall pressure in the luxury market, Van Cleef & Arpels is increasing its investment in China, continuously strengthening its strategic layout in the Chinese market. Prior to this exhibition, the brand successfully held the “Poetry of Time” haute horlogerie craftsmanship exhibition at Shanghai’s West Bund Art Center in July and brought the “The Art of Movement” high jewelry art exhibition to Nanjing’s Deji Art Museum this week. These activities not only showcase Van Cleef & Arpels’ diverse charm in craftsmanship and art but also break through the traditional display frameworks of jewelry and watches, endowing its creations with more distinct artistic and cultural connotations.
— @Yuánwài zhī Yì, Xiaohongshu User
— Sieg, Van Cleef & Arpels Enthusiast
— Yuki, Fashion PR Intern
For this Qixi Festival, Tmall Luxury specially launched a limited-time “Floral Café,” carving out a romantic garden within the urban concrete jungle. Exquisite bouquets will be given away daily in limited quantities through online check-ins, paired with carefully designed greeting cards, becoming a unique, exclusive “Limited for Love” blessing. The café’s decor and displays create a relaxed, South of France atmosphere, allowing visitors to naturally immerse themselves in the beautiful ambiance of quality living. Notably, for this year’s Qixi, brands like Coach, MCM, Alessi, and Baccarat launched flash sales on Taobao before the festival, allowing gifts to be delivered instantly. Tmall Luxury also introduced luxury gift cards that can be transferred with one click, providing a more straightforward gifting solution.
