Editor’s Note
This report details a recent government-led research tour of prominent gold and jewelry retailers in Shenzhen’s Luohu District. Such visits are a standard practice for municipal authorities to engage directly with key commercial enterprises, understand market conditions, and discuss operational developments.
On the morning of June 10, 2025, Director Liu Jinhua of the Municipal Commerce Bureau led a team to Luohu MixC to conduct a detailed inspection and research tour of gold and jewelry brands including Junpei Jewelry, Baolan, and Laopu Gold. The visit aimed to gain a comprehensive understanding of the operational status of these enterprises and involved in-depth exchanges and discussions with their relevant responsible persons. Officials from the Luohu District Commerce Bureau accompanied the research team.
Junpei Jewelry’s headquarters is located in Tower A of the Kingkey 100 building in Luohu District, Shenzhen. Its main business includes the R&D, design, production, and sales of jewelry and gold. The company delves into and inherits Eastern culture, positioning itself as an independent jewelry-grade gold brand to create cultural jewelry imbued with trendy aesthetic value. It is an outstanding representative of China’s Eastern high-end jewelry brands. After twenty years of continuous effort, Junpei Jewelry has established several subsidiaries in Luohu, Shenzhen, including three “Four-Above” enterprises (large-scale enterprises), and has opened a direct-operated store in Luohu MixC. Simultaneously, the company is actively expanding its store network in high-end shopping malls nationwide and developing its e-commerce business.
Baolan is a significant jewelry brand under Hangzhou Hongtong Trading Co., Ltd. Its main business includes the R&D and sales of products such as jewelry, necklaces, and rings. Adhering to a philosophy that combines tradition and innovation, the Baolan brand primarily utilizes various traditional craftsmanship techniques like filigree and inlay to create uniquely crafted jewelry pieces. Baolan Gold opened a direct-operated store in Luohu MixC in March 2025 and currently operates three stores nationwide, laying a foundation for the brand’s development.
Laopu Gold’s headquarters is located in Dongcheng District, Beijing. It was listed on the Hong Kong Stock Exchange in June 2024, with “ancient method gold” as its core selling point, positioning itself against international luxury brands like Hermès and Cartier. The company boasts nearly 2,000 original designs and over 1,300 intellectual property rights. From 2023 to 2025, it has been consecutively selected as one of the top ten favored jewelry brands in the “Hurun Best of the Best” list for three years, establishing itself as a leading enterprise in China’s “ancient method gold” sector. Laopu Gold has a branch in MixC and operates four stores there.
This research tour provided a deeper understanding of representative enterprises pursuing a high-end path in the gold and jewelry sector. It offered insights and models for promoting the high-end transformation of traditional advantageous industries, unleashing the value of cultural resources, and fostering new drivers of consumption. This initiative helps propel the gold and jewelry industry from “price competition” towards “value creation,” empowering the globalization process of Chinese high-end brands.