Editor’s Note
Bulgari has implemented price increases of 7-10% on select items in South Korea, including its signature Serpenti collection. This adjustment reflects broader market trends for luxury goods.
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The Italian luxury jewelry and watch brand Bulgari has increased the prices of some products sold in South Korea.
According to industry sources today (23rd), Bulgari raised prices by an average of 7-10% across its lines at midnight.
For Bulgari’s iconic snake-inspired Serpenti line, prices increased by around 7%. The Serpenti Viper necklace rose from 7.55 million won to 8.15 million won (a 7.94% increase), the bracelet from 17.2 million won to 18.5 million won (7.6%), and the earrings from 7.1 million won to 7.65 million won (7.7%).
The B.zero1 necklace increased from 6.85 million won to 7.55 million won (10.1%), while the ring rose from 2.52 million won to 2.63 million won (4.4%).
Meanwhile, Bulgari had also increased prices for its watch product line in April of this year.