Editor’s Note
LVMH has named Laura Burdese as the incoming CEO of Bulgari, effective July 2026. This leadership transition at the Italian jeweler, known for its Swiss-made watches, marks a significant appointment for the luxury group.
The world’s leading luxury group LVMH has announced the appointment of Laura Burdese as CEO of the Italian jewelry brand Bulgari, whose watches are manufactured in Switzerland, effective July 1, 2026.
Laura Burdese, 54, who has been Deputy CEO since July 2024, succeeds Jean-Christophe Babin, who remains Chairman of the Board of Directors of Bulgari “while continuing to serve as CEO of Bulgari Hotels and President of the Bulgari Foundation,” according to a statement released on Thursday.
Laura Burdese will report to Stéphane Bianchi, Deputy CEO of LVMH and head of the Watches and Jewelry division.
Laura Burdese joined LVMH in 2016 as head of the Italian perfume brand Aqua di Parma before joining Bulgari in 2022 as Vice President of Marketing and Communication, and later Deputy CEO.
Prior to LVMH, she worked at Beiersdorf, L’Oréal, and Swatch.
In the first nine months of 2025, LVMH’s Watches and Jewelry division (Bulgari, Tiffany, Tag Heuer, Chaumet…) reported a 2% decline in revenue to 7.4 billion euros (6.9 billion Swiss francs).
