Editor’s Note
This article examines the online speculation surrounding a luxury bag seen in a social media post, highlighting the intense public scrutiny faced by celebrity families and the conversations it sparks about wealth, privacy, and influence.

Recently, the entertainment circle has been abuzz with a new controversy. Little S’s second daughter, Lily, posted photos from her study abroad trip, a seemingly ordinary event that triggered intense scrutiny from eagle-eyed netizens. The luxury bag she was carrying in the photo appears nearly identical to a classic model from a high-end brand that was part of the late Big S’s collection. This designer bag, valued at approximately 450,000 RMB—equivalent to two years’ salary for an average person—unexpectedly appeared in the daily outfit of a minor student.
This incident traces back to Big S’s established persona as a “handbag queen.” The late actress was famously an avid luxury goods enthusiast, particularly fond of limited-edition bags. Her specially designed walk-in closet was neatly stocked with seasonal items from various top brands.

she once said in an interview, showcasing a spending style that contrasted with her gentle and intellectual on-screen image.
In contrast, Little S’s family embodies a different philosophy. The variety show queen frequently discusses frugality on programs, and her decade-old handbag has almost become her personal trademark. Her three daughters often wear basic Uniqlo clothing, and they were delighted to receive affordable thermos cups as birthday gifts. When her eldest daughter, Elly Hsu, first debuted and secured endorsements for budget-friendly brands, netizens praised her for being a “down-to-earth star kid.”
Therefore, when Lily’s photo surfaced, the public automatically envisioned a family drama: How could a top-tier luxury item from her aunt’s collection appear in the hands of a niece raised with an emphasis on frugality? Some netizens dug up old rumors from six months ago, suggesting that after Big S’s passing, some of her jewelry mysteriously appeared at foreign auction houses, with speculation at the time that Little S and her husband, Gu Junye, were selling off the belongings. Although the parties involved denied it, the appearance of this exorbitantly priced bag has reignited these old rumors.
The origin of the bag is currently a matter of intense debate. Supporters of the “inheritance theory” cite evidence: Lily just turned 16, typically only engages in student brand promotions, and could only afford a 450,000 RMB bag if she won the lottery. Opponents argue it could be a brand sponsorship, as it’s common for celebrity children to borrow items for photoshoots. However, sharp-eyed observers noted that the bag is a discontinued model from five years ago, no longer available in stores, yet it matches one seen in an old photo on Big S’s social media account.

Adding fuel to the fire is a coincidental timeline. Big S passed away just over six months ago. According to traditional customs, family members are still in a mourning period. Using a deceased person’s belongings during this time is viewed by some netizens as “inappropriate.” Furthermore, details about the estate distribution were never disclosed when Wang Xiaofei took custody of their two children, leading to snowballing speculation. Some have even linked this to Little S’s recent emotional breakdown while recording a show, wondering if it’s related to family pressure.
From another perspective, this incident reflects the unique predicament of celebrity families. Passing down jewelry or watches is normal in ordinary households, but under the spotlight, even a handbag can become material for a serial drama. Big S’s walk-in closet was once glimpsed on a variety show, and now every item has become a symbol in the audience’s memory—an aftermath of overexposure the parties likely never anticipated.
What’s intriguing is the double standard in public opinion. People expect star kids to maintain a modest image, yet remain hypersensitive to topics involving luxury goods. Just like when Angela Wang was mocked for carrying a 10,000 RMB bag, but later praised as an “example of privileged upbringing” when her mother Li Xiang showcased her scholarship. In this current event, some criticize Little S for inconsistent parenting, while others defend her, asking, “What’s wrong with an aunt giving her niece a bag?” The noisy debate has somewhat obscured the rights and wrongs of the matter itself.

Setting aside the gossip, this incident serves as a reminder for public figures: in the age of social media, any life detail can become a public relations minefield. Big S’s bag has transformed from a private collection item into public discourse, Little S’s parenting style is placed under a microscope, and even a normal study abroad trip is interpreted with countless narratives. It’s sometimes unclear whether this全民侦探游戏 (nationwide detective game) stems from netizens having too much free time or from the investigative nature inherent to the celebrity spotlight.
The most awkward position now belongs to Little S’s family. Responding might make things worse, but staying silent allows speculation to run rampant. The controversial bag is probably sitting in a closet, silently witnessing another舆论风暴 (public opinion storm) in the entertainment industry. Meanwhile, the spectators have pulled up their chairs, waiting to see if there will be a plot twist in the next episode—after all, in this circle, today’s ironclad evidence might become tomorrow’s joke. Who can say for sure?