Editor’s Note
This article highlights Ko Samet’s rise as Thailand’s fastest-growing destination for international visitors, according to Agoda’s travel data. It underscores shifting travel patterns within the country’s tourism landscape.
According to digital travel platform Agoda, Ko Samet has emerged as the fastest-growing destination for attracting international travelers visiting Thailand.
The travel platform’s New Horizons list further reveals Chantaburi to be the top trending destination for Thai domestic travelers and Shanghai to be emerging among Thai travelers. Agoda’s New Horizons ranking, which is released annually, compares the accommodation booking ranks of the two previous years to identify the highest climbers in both domestic and international travel.
Chantaburi, Thailand’s rising star on the travel map, is capturing the hearts of domestic travelers. Nestled on Thailand’s eastern coast, this charming province offers a blend of natural beauty and cultural charm, from the untouched shores of Ao Yang Beach and the serene Phlio Waterfall to the misty forests of Khao Khitchakut National Park. Beyond its landscapes, Chantaburi is rich in history, with the historic Chantaburi Old Town and the famous Chanthaburi Gem Market showcasing the region’s heritage.
The interest in Thailand for international travelers is shifting to Ko Samet. This small island off the eastern coast offers a blend of crystal-clear waters, white beaches, and nightlife. Ao Prao Beach is known for its clear waters and peaceful atmosphere, while trendy beach bars cater to those seeking lively nightlife. With its atmosphere and natural beauty, Ko Samet is establishing itself as a must-visit destination.
For Thai travelers heading overseas, Shanghai is returning as a top destination, propelled by recent changes in visa fee policies that make the Chinese metropolis more accessible. From its iconic skyline to lively shopping districts, Shanghai offers a blend of modernity and tradition.
Pierre Honne, Senior Country Director at Agoda, shared this perspective.
Looking at the top emerging destinations for Asian travelers combined, Shanghai tops the New Horizons list. The Chinese metropolis is followed by Jeju (South Korea), Paris (France), Nha Trang (Vietnam), and Fukuoka (Japan).
