Editor’s Note
This article explores the enduring philanthropic partnership between Bulgari and Save the Children, a collaboration that for nearly 16 years has sought to translate a shared vision for children’s futures into tangible action. It highlights how this alliance moves beyond traditional corporate charity into a deeper, transformative bond.
Bulgari and Save the Children – a deep bond exists here between the world of luxury and the power striving to change society. For nearly 16 years, the Bulgari Foundation and Save the Children have shared a common vision: to make the future a better place for every child and young person worldwide. This bond, which began in 2009, has transcended the framework of a mere partnership, evolving through attentive listening and transformation, shaping dreams into reality.
Through this journey, Bulgari has been able to engage in over 140 projects across 39 countries, reaching out to more than 2.4 million children. Furthermore, through the sale of five silver jewelry collections, where 95 euros are donated from the Bulgari Foundation for each piece sold, over 120 million dollars have been donated to Save the Children. Additionally, they have built schools, created opportunities for children, responded to emergencies, and supported them by believing in the power of education and talent. Because every child who gains the opportunity to learn, grow, and imagine the future is a joy for all of us.
This partnership has today become a unique model in the luxury industry, serving as an unwavering example that business success can, and should, create value for society. This long-standing initiative is a collaboration between the private and non-profit sectors, demonstrating that conducting business and contributing to society are not separate paths but can move forward together.
And now, to connect this story to the future, we wish to share it with the younger generation. Not merely to look back on the journey so far, but to open up new possibilities, we have launched a series of masterclasses to attract and inspire the younger generation.
Beginning at Harvard Business School in Boston in November 2024, and then at Keio University in Tokyo in September 2025, we shared the journey, values, and the impact of a purpose-based partnership.
And above all, the most important thing is for each of us to consider what we can do for a future where no child is left behind. The Bulgari Foundation and Save the Children believe in the power of ideas, talent, and the beauty they create. It is the younger generation themselves who will shape the future of this story. That is precisely why we believe in their power.
