【Tokyo, Japan】Cartier Inaugurates Its Largest Asian Flagship in Tokyo

The French jewelry house has just opened a monumental four-story boutique in the heart of Ginza, Tokyo’s chic district. More than just a store, this flagship combines cultural immersion, architectural design, and bespoke hospitality.

Cartier unveils a major new boutique in Tokyo, making it the brand’s largest address in Asia. Located in the Hulic Ginza Sukiyabashi Building, the facade, designed by the local agency Klein Dytham Architecture, engages with the urban landscape through its curved lines inspired by the seigaiha pattern, a nod to Japanese decorative traditions.
Inside, the Parisian agency Moinard Bétaille has conceived a “residence” concept punctuated by Japanese artworks. The floor features a Versailles-inspired pattern, the ceilings draw inspiration from origami folds, and a sculptural staircase ascends alongside a bar shaped like an orchid petal.

Each level reveals a different scenography: diamonds and bridal creations in a ginkgo-themed setting, a Japanese salon inspired by a 1907 brooch reinterpreted by sculptor Ryo Hikosaka, and a fragrance space where an intertwined ceiling evokes the iconic Trinity ring.
Beyond the jewelry offerings, the space is designed as a relaxation and hospitality experience to encourage visitors to linger. A salon with peacock motifs and an interior garden are part of this novel retail offering.

Following the opening of a duplex location in Bangkok last summer, the house confirms its intention to multiply large-scale points of sale in strategic capitals. More than a sales space, the Ginza boutique illustrates the evolution of luxury retail towards hybrid spaces blending art, hospitality, and culture, similar to Lacoste in New York or Louis Vuitton in Beverly Hills. This positioning allows Cartier to enhance its appeal to a clientele seeking unique and immersive experiences.