Editor’s Note
ATELIER VM, the Milanese jewelry house known for crafting 18K gold pieces from life’s inspirations, makes its official debut in Japan this October.
The Italian jewelry brand ATELIER VM, originating from Milan, is officially launching in the Japanese market. Starting from Wednesday, October 8, 2025, the brand will be available at H.P.FRANCE BIJOUX stores operated by Ash-Pe-France Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kenichiro Tomitaka). Founded in 1998, ATELIER VM creates 18K gold jewelry inspired by daily encounters, travel experiences, and memories. Its official entry into Japan begins with the Fall/Winter 2025 collection, with sales starting at H.P.FRANCE BIJOUX Umeda Store on October 8 and at the Marunouchi Store from October 22. This beautiful collection will be exclusively available through Ash-Pe-France in Japan.
ATELIER VM was founded in Milan in 1998 by Viola Naji O’Leary and Marta Caffarelli. The two designers draw inspiration from people met in daily life and memories from travels, creating jewelry that carries a unique story in each piece.
ATELIER VM’s jewelry is characterized by minimalist designs that eliminate unnecessary ornamentation, highlighting the beauty of materials and forms. It draws inspiration from fragments of daily life—such as nature, words, secrets, children, and roots—and sublimates them into the form of jewelry.
The entire production process is carried out by hand by skilled artisans, incorporating techniques like engraving, stone setting, and welding. Sustainability is also an important aspect of the brand’s ethos, including the use of RJC-certified gold from responsible sourcing and having packaging produced by a women’s cooperative in India. For ATELIER VM, acquiring jewelry is not merely a consumption act but a process of shaping a “memorable experience” by sharing meaning and sentiments with specialized staff. This time itself embodies the brand’s worldview.
●Non é Niente Necklace
A necklace named after the Italian phrase “Non e Niente,” meaning “It’s nothing.” Dedicated to the beauty of various knots encountered in life, each knot motif gently reflects a life story. It is a refined piece of jewelry that exudes a simple yet symbolic presence.
●Week Necklace
A glamorous station necklace where seven pearls are beautifully accentuated by knots at both ends. The contrast between the chain accents and high-quality pearls brings a sophisticated look to the neckline.
●Vienna Bracelet
A bracelet crafted in 18K gold, designed to reflect Vienna’s vibrant and free art spirit. Three delicate chains in different colors gently adorn the wrist.
●Cerco Casa Ring
A 9K gold ring imbued with the sentiment that there is no place more comforting than home, quietly sparkling with white diamonds.
*All prices shown include tax.
– October 8, 2025 (Wed): H.P.FRANCE BIJOUX Umeda Store
– October 22, 2025 (Wed): H.P.FRANCE BIJOUX Marunouchi Store
– October 22, 2025 (Wed): Ash-Pe-France Official Online Store (https://www.hpfrance.com/)
– H.P.FRANCE BIJOUX Umeda Store (1F, Hankyu Umeda Main Store, 8-7 Tsurushicho, Kita-ku, Osaka City, Osaka Prefecture)
– H.P.FRANCE BIJOUX Marunouchi Store (1F, Marunouchi Building, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo)
– Ash-Pe-France Official Online Store (https://www.hpfrance.com/)