Editor’s Note
This article announces that the Japan Jewelry Association will launch a dedicated “Japan Brand Pavilion” at the Jewelry & Gem World Hong Kong fair in September 2025. The initiative is part of a broader project to promote Japanese jewelry brands on the international stage.
The Japan Jewelry Association (JJA; location: 2-23-25 Higashi-Ueno, Taito-ku, Tokyo; President: Keita Nagahori; URL: https://jja.ne.jp) is promoting the Japan Brand Project as part of its 2025 business policy to promote jewelry originating from Japan.
This time, at the Jewelry & Gem World Hong Kong (organized by Informa Markets Asia) to be held in September 2025, the association will make its debut exhibition of the Japan Brand Pavilion, co-organized with the Japan External Trade Organization (JETRO).
This pavilion will be set up in the concourse in front of the Japan Pavilion in Hall 3 of the Hong Kong Convention and Exhibition Centre. In addition to six individually exhibiting companies selected by JETRO (each with a 9 sqm booth), representative products from eight brands selected by JJA will be displayed in a joint booth (equivalent to 4 booths) (each company also has its own booth inside the hall).
Furthermore, to coincide with this, a logo for the Japan Brand Jewelry Collection has been created. The association hopes that JJA member companies with brand products that align with the project’s purpose will widely use it.
To clearly present the “quality and commitment of craftsmanship,” “product concept,” and “worldview” of jewelry originating from Japan, and to widely communicate and enhance recognition of the “Japan (Jewelry) Brand” in overseas markets.
Name: Jewelry & Gem World (JGW) Hong Kong
Dates: September 17 (Wed) to September 21 (Sun), 2025, 10:00–18:00 (until 17:00 on the 21st only)
Venue: Hong Kong Convention and Exhibition Centre (HKCEC) Product Exhibition Hall
Organizer: Informa Markets Asia
Japan External Trade Organization (JETRO)
Setup Area: Hall 3G Concourse
Joint Booth [Selected by JJA]
Company Name | Headquarters Location | Brand Name | Booth No.
SJ Jewelry Co., Ltd. | Tokyo | Rugged Mind | 3M309, 3M311, 3M313
Kashikei Co., Ltd. | Tokyo | Kashikey Brown Diamond |
Cross For Co., Ltd. | Yamanashi | Dancing Stone |
Goko Shokai Co., Ltd. | Yamanashi | mysha |
Nagahori Co., Ltd. | Tokyo | NAGAHORI KYOTO BRUCE |
Lucina Co., Ltd. | Tokyo | OUCA |
Rokuzan Co., Ltd. | Tokyo | sowi |
Individual Booths [Selected by JETRO]
Company Name | Headquarters Location | Brand Name | Booth No.
Atelier Maiedole | Tokyo | OKURADO | 3M314
AbHeri Co., Ltd. | Tokyo | AbHeri | 3M310
KAJI International Co., Ltd. | Tokyo | KAJI JEWELLERY ART | 3M312
Kosai Co., Ltd. | Yamanashi | etna | 3M316
Tokyo Kihou Co., Ltd. | Tokyo | SAKURA DIAMOND | 3M317
Pearl Far East Co., Ltd. | Mie | PFE TAKASHI DEGUCHI | 3M318
The logo is based on the shape of a diamond, with a stylized “J” representing both Jewelry and JAPAN.
