【USA】Shifting Tides in the US Jewelry Market

Editor’s Note

This article explores a shift in the high-end diamond market, where traditional price lists are giving way to valuations based on rarity, story, and demand for the most exceptional stones.

The Williamson Pink Star diamond in a ring that sold for $57.7 million at a 2022 Sotheby’s auction image
For the Market’s Most Exclusive Diamonds, Price Lists No Longer Apply

A report from the Natural Diamond Council delves into the rarefied world of record-breaking stones, highlighting a significant shift in pricing dynamics for the most exclusive diamonds in the US jewelry market. The analysis suggests that traditional wholesale price lists are becoming increasingly irrelevant for top-tier, exceptional gemstones, as their value is increasingly determined by unique characteristics, provenance, and market demand rather than standardized metrics.

Dan Mano portrait
“We are witnessing a paradigm shift where the most exceptional stones command prices based on their singular narrative and rarity, moving beyond conventional pricing grids,” the report states.

This trend underscores a broader movement towards individualized valuation in the high-end gemstone sector, impacting wholesale strategies and market analysis.

Rachael Taylor headshot
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⏰ Published on: June 13, 2025