Editor’s Note
This article details the strategic expansion of Valencian jewelry brand Singularu, highlighting its store relocation, European market focus, and strong financial performance, with insights from CEO Cristina Aristoy.
The Valencian jewelry company, immersed in its international retail offensive, has relocated its store in Valencia and is focusing on the European market to strengthen its presence. The company closed 2024 with a turnover of 30 million euros and expects to continue growing in 2025, as explained by Cristina Aristoy, CEO and founder of the brand, to Modaes.
The company was born as a digital native brand in 2014, founded by Paco Tormo and Cristina Aristoy in the Demium Startups incubator. In 2017, it opened its first physical store in Valencia. Eight years later, it reinforces its presence in the city with the reopening of its establishment on Hernán Cortés Street in Valencia, now located at number 1, after moving from the adjacent premises. The opening is scheduled for next May 23.
With this new store, Singularu consolidates its presence in Valencia, where it already operates with five own points of sale: on Conde Salvatierra and Hernán Cortés streets, and in the Arena, Aqua, and Bonaire shopping centers.
After a period of consolidation, the company plans to resume growth towards 2026 with an international strategy based on replicating the model developed in Spain: growth through physical retail. Currently, Singularu has a limited presence outside the country, although it already operates on marketplaces like Zalando or Amazon in markets such as Poland and Germany.
Although it distributes internationally through third parties, its own online channel still represents a residual part of its turnover. One of the objectives for the second half of the year is to boost its e-commerce.
In total, Singularu has 64 points of sale in Spain, of which 34 are own stores and 23 are franchises. Additionally, the brand is present in five El Corte Inglés establishments: two in Madrid, one in Zaragoza, one in Mallorca, and one in Bilbao. The cities with the greatest presence are Madrid, Valencia, and Barcelona, followed by Seville and Zaragoza.
After a year marked by the consequences of the Dana (storm), which affected its warehouse in Picaña, where the company centralizes its logistics, Singularu maintains its commitment to continue growing in the physical channel. The company plans to open new stores in the second half of 2025, both own and franchised, although it has not yet specified how many.
Singularu closed the fiscal year 2024, ended in March, with sales of 30 million euros. According to Aristoy, the company maintains “solid growth,” supported by its expansion, professionalization, and consolidation strategy. In 2023, the company had invoiced 20 million euros, exceeding its initial forecasts by 4 million.
All of the brand’s production is carried out in national factories. Logistics and the warehouse are centralized in Valencia, where the headquarters are also located. Singularu currently has a workforce of 300 employees and plans to continue increasing its team, especially in the store management area.