【Vicenza, Ita】Sold-Out Trade Show VicenzaOro Brings the Heat in January

Editor’s Note

The VicenzaOro jewelry show opens this week in Italy as the first major international event of 2025, already sold out with a waiting list. Its “Crafting the Future” theme and strong exhibitor demand signal industry optimism and resilience for the year ahead.

Matteo Farsura
A Sold-Out Start to 2025

Opening later this week in Italy, VicenzaOro, the first international jewelry show of 2025, sets a positive tone for the industry’s outlook this year with its theme of “Crafting the Future” and a fully booked lineup of exhibitors.

“The fact that our exhibition space is completely sold out, with waiting lists across all segments, reflects the sector’s resilience and confidence among exhibitors and buyers,”

says Matteo Farsura, global exhibition manager of jewelry and fashion for the Italian Exhibition Group, which organizes the biannual VicenzaOro.

Global Participation and Show Structure

The 1,300 brands exhibiting at the show Jan. 17 to 21 in Vicenza include Italian houses such as Crivelli, Damiani, Roberto Coin, and Vicenza-based Fope, as well as companies from 30-plus countries around the globe. Buyers and exhibitors come from Hong Kong, India, Turkey, Greece, Spain, France, Germany, Switzerland, and the U.S., among other countries.
VicenzaOro is organized into seven product districts, including Creation, highlighting contemporary jewelry design, and Icon, featuring high jewelry brands. The show also encompasses T.Gold, a jewelry technology and machinery area.

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Focus on Technology and Innovation
“Technology is revolutionizing the jewelry industry, driving advancements in both craftsmanship and sustainability,”

Farsura says.

“At T.Gold 2025, attendees will have the opportunity to explore cutting-edge innovations, including advanced 3D printing for intricate designs and eco-friendly manufacturing technologies that reduce waste and enhance sustainability.”

A new event dedicated to technology and innovation in the jewelry business is being added this year: the Vicenza Symposium, inspired by the legacy of the Santa Fe Symposium.

Educational Events and Industry Dialogue

Trendvision, a VicenzaOro signature event that presents forecasting for the industry, will be held on Jan. 18. There will also be educational seminars at VicenzaOro on the future of goldsmithing and the U.S. economic outlook. In addition, CIBJO (World Jewellery Confederation) will host seven talks on Jan. 18 and 19 on topics including sustainability, succession planning, and natural diamond marketing.

VicenzaOro interior
Attendees at an earlier VicenzaOro head to exhibits and events at the boutique jewelry show.

Farsura says the show gives members of the jewelry trade a place to talk about key issues, like rising gold prices, but also to network, reflect, and plan for the year ahead.

“We cannot avoid considering global uncertainties and volatile gold prices, which may present challenges. In such a scenario, we believe that attending VicenzaOro becomes a competitive advantage, as the event offers unparalleled insights into market trends and opportunities,”

he says.

Investing in the Future

As at previous iterations of the show, local jewelry students will attend this month’s VicenzaOro, to learn from the speakers and exhibitors.

“Looking to the future, we are placing a strong emphasis on nurturing young talent, fostering education, and reimagining the retail experience to align with evolving young consumer values,”

Farsura says.

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⏰ Published on: January 13, 2025