Editor’s Note
This dispatch from Vicenzaoro highlights a key dynamic in today’s premium jewelry market: stylistic diversity as a commercial driver. From timeless craftsmanship to high-tech innovation, the breadth of design offers retailers a compelling narrative to engage discerning customers.
The premium segment of the jewelry industry is in a state of constant evolution at Vicenzaoro. The stylistic range is enormous, from classical goldsmithing techniques in contemporary interpretations – as seen with Maria De Toni or Palmiero – to avant-garde high-tech designs featuring titanium, diamonds, or carbon fiber, presented by Giovanni Ferraris or Maison J’OR. This creates a central sales argument for jewelers and specialist retailers:
An example: Yana Nesper gives the pearl a new image: reduced, modern, and wearable. This form of “re-invention” of classic materials appeals to younger, design-savvy target groups and opens the path to new revenue potential.
The heart of the fair is the ICON section with numerous top brands, including: Roberto Coin (Italian elegance with global renown), Damiani (goldsmithing and design from a single source), Crivelli (fine gemstone compositions), Fope (iconic flexibility in the luxury segment), Annamaria Cammilli, Leo Pizzo, Nanis, Serafino Consoli, Roberto Demeglio – all focusing on unmistakable design languages, technical sophistication, or transformable designs.
These brands not only guarantee prestige at the point of sale but also offer specialist retailers clear differentiation from the mass market, an economic advantage in an increasingly competitive environment.
International high-end exhibitors such as Fabergé, Yoko London, Etho Maria, or Carrera y Carrera further underscore the fair’s global ambition.
New in September 2025: Piranesi, an Italian-American label based in New York, returnee Recarlo, and newcomers like Morganne Bello, Statement Paris, and D1928. These new brand arrivals signal increasing internationalization, also providing a valuable impulse for assortment expansion for the German-speaking specialist trade.
With the Design Room and the support project The 8, Vicenzaoro once again focuses on the future: Young talents from institutions like IED, the TADS Design School, or the Arezzo Master’s program receive a platform for their avant-garde designs.
For specialist retailers, this is more than a source of inspiration:
Names like Alessio Boschi, Mike Joseph, or Karen Suen embody this claim: cultural, artistic, and market-effective at the same time.
Another highlight for strategically thinking specialist retailers: The presentation of the new Trendbook 2027+, curated by Trendvision Jewellery + Forecasting. The work provides well-founded insights into future design, material, and consumer trends – a tool for assortment planning and positioning in an increasingly trend-driven market.
Parallel to the main fair, VO Vintage, the public fair for vintage watches and jewelry, opens again. This combination boosts on-site customer traffic and underscores the growing market value of collectibles, also as a complementary offering for brick-and-mortar specialist stores.