Editor’s Note
This list highlights 25 popular and creative product categories for aspiring Etsy sellers, from timeless crafts like jewelry and ceramics to trending niches like digital products and eco-friendly goods.
Stickers
Enamel Pins
Art
Candles
Woodworking Projects
Jewelry
Clothing
Handmade Ceramics and Clay Products
Themed Boxes
Personalized Products
Craft Supplies and Kits
Baby Products
Skincare Products
Pet Accessories
Plants
Print-on-Demand
Furniture and Home Goods
Sex Toys
Phone Cases
Digital Products
Vintage and Secondhand Items
Eco-Friendly Products
Handcrafted Soaps and Bath Products
Book Art
Custom Embroidery
Pros:
Shipping is easy and affordable, making it one of the best Etsy shop ideas for those new to ecommerce.
Unlimited design options.
Cons:
High competition.
You need to constantly generate new designs or ideas.
Selling stickers online is one of the most affordable Etsy shop ideas. This means there is a lot of competition, but also many opportunities. It’s a very versatile niche business that allows you to enter any vertical market. You can also create your own designs or hire a designer to bring your creative ideas to life, so no special skills are required.
Pros:
Many types of pins and unlimited design options.
Less competition than some other items, especially if you sell vintage items.
Cons:
You must be careful with low-quality pin suppliers.
Requires constant creativity to generate new designs and continue attracting customers on Etsy.
Like stickers, selling enamel pins is among the most in-demand Etsy shop ideas. It’s possible to use many types of enamel, such as soft textured, hard, 3D molds, epoxy, and die-cut metal. You can design them with editing software like Photoshop or hire a designer to help you.
Pros:
Super flexible with many product options. It’s a great starting point for artists who want to open their own Etsy shop.
Allows Etsy shop owners to express their creativity.
Cons:
High competition.
It can be challenging to mix passion with business.
Etsy is an ideal marketplace for selling art because it is specifically geared towards creators and artists. Therefore, Etsy buyers expect to find art and other creative products when they visit the platform.
There are many ways to sell art online, both on Etsy and on your own website. You can offer your works as digital downloads (e.g., mobile wallpapers or desktop images), so you don’t have to worry about shipping or logistics.
You can also sell physical items that include your art. Some artists opt for print-on-demand and offer a wide variety of products, such as t-shirts, mugs, and phone cases. Others create unique pieces that cannot be replicated or reprinted.
Pros:
You can learn to make candles yourself or outsource them to a supplier.
Versatility in ingredients, scents, niches, use cases, target audience, etc.
Cons:
High competition.
Shipping can be expensive for large or heavy candles, or if you need to ensure they are not damaged or melted.
The candle market is estimated to reach $545.2 million in 2025. Furthermore, candles are useful in a wide variety of settings, not just at home: they are also used in restaurants, spas, and other commercial spaces seeking to create a pleasant atmosphere. Therefore, it has become one of the Etsy shop ideas with the highest likelihood of success.
Pros:
They can be as simple or complex as you wish.
Offer the opportunity to recycle old wood.
Cons:
Involve a steeper learning curve to master the craft.
Often require an initial investment in equipment and materials.
Woodworking projects…
