Editor’s Note
This article highlights the foundational elements that distinguish successful Shopify stores, emphasizing the importance of a cohesive brand identity, a functional and branded store design, and a seamless customer experience.
At the heart of every thriving business is a solid brand. Successful Shopify stores have a consistent and recognizable presence, not only on their website but also on social media and marketplaces.
Store design is crucial. A great e-commerce site makes shopping easy. Use a pre-coded, branded, and functional theme to allow your customers to navigate and purchase products effortlessly.
Your customers’ online shopping experience can make or break your business. To increase your chances of making a sale, equip your store with user-centric features, such as an ultra-fast checkout process and helpful content, including detailed product descriptions.
Next, explore over 50 Shopify-powered brands that exemplify the best in their industries. Browse by themes to find inspiration for your online store and kickstart your project.
The best fashion and apparel stores on Shopify understand their audience and deliver the products and shopping experience they expect. From denim to vintage dresses, these Shopify stores stand out for their style.
1. Hiut Denim Co.
Hiut Denim is based in Cardigan, Wales, a town that, until 2002, was home to the UK’s largest jeans factory. Hiut Denim was founded in 2011 to leverage the skills and knowledge in jeans manufacturing that remained with many locals, showcase a dedication to craftsmanship, and bring manufacturing back to Cardigan.
Dedicated to making the best jeans, not the most jeans, this Shopify site and merchant focuses on detail, satisfaction, and quality.
2. Tentree
Inspired by time spent in Hawaii, Dave Luba and Kalen Emsley founded Tentree as a way to positively impact the environment through commerce. For every item sold, Tentree plants 10 trees, with the goal of planting over one billion trees by 2030.
3. Macguire Shoes
MacGuire Shoes was founded by an industry professional who wanted the opportunity to build a shoe brand on her own, inspired by her fashion environment in Montreal, Canada. Myriam Belzile-Macguire started her business by building excellent relationships with factories. Her brand has found success with its unique designs and an online store that captures the lifestyle of her ideal customer.
4. The Outrage
The Outrage was founded by accident when Rebecca Lee-Funk’s design for a political t-shirt went viral. Now, the brand supports dozens of causes and raises awareness through its graphic tees and other merchandise adorned with socially impactful slogans. The brand’s homepage is constantly updated to reflect current campaigns and causes.
5. Adored Vintage
Adored Vintage is one of the best Shopify stores, selling vintage clothing and modern pieces inspired by vintage styles. The website is like a virtual escape to a romantic French countryside.
Owner Rodellee Bas selects and creates pieces based on her affinity for silhouettes from past eras. Adored Vintage donates a portion of its income to local classrooms, and Rodellee is a regular mentor for other women in business.
6. Goodfair
Topper Luciani founded Goodfair to give a second chance to clothing destined for landfills. Unlike most vintage or secondhand clothing retailers, Goodfair does not list each item individually.
Instead, customers purchase mystery bundles. This process saves the company time and money, and the savings are passed on to customers. Combating fast fashion culture, this low-carbon initiative is changing the way people buy secondhand fashion pieces.
7. Kirrin Finch
Kirrin Finch, another one of the best Shopify stores, is a clothing company offering gender-defying apparel, inspired by menswear but designed to fit a variety of female and non-binary bodies.
Co-founders Kelly and Laura Moffat source eco-friendly fabrics and implement practices that reduce pollution while partnering with fair and ethical labor manufacturers to produce each garment.
8. Rothy’s
Rothy’s
