Editor’s Note
This article highlights the robust growth trajectory of the global jewelry market, projected to nearly triple in value by 2035. Key drivers include rising demand for luxury goods, a significant consumer interest in personalization, and the increasing adoption of digital jewelry.
The global jewelry market size was USD 358.57 billion in 2025 and is expected to reach USD 395.54 billion in 2026, further increasing to USD 436.32 billion in 2027, and is projected to ultimately reach USD 956.58 billion by 2035. The industry is expected to grow at a CAGR of 10.31% during the forecast period, driven by increased demand for luxury and a 42% rise in interest in personalization. Approximately 33% of global buyers are increasing their adoption of digital jewelry.
The US jewelry market is experiencing steady expansion, fueled by strong premium jewelry adoption, with nearly 48% of consumers preferring branded and certified products. About 34% rely on online channels for discovery and purchase decisions, and 29% showed higher interest in lab-grown diamonds. Demand for customized ornaments is also rising, affecting about 37% of jewelry buyers. This evolving consumer landscape requires retailers to innovate and diversify product offerings across key regions.
Market Size: The global market grows from USD 358.57 billion in 2025 to USD 395.54 billion in 2026 and USD 956.58 billion by 2035 at a 10.31% CAGR.
Growth Drivers: Overall market momentum is accelerated by over 41% sustainability preference, 36% increase in customized jewelry, and 33% expansion of digital purchases.
Trends: Nearly 52% gold demand dominance, 27% lab-grown diamond adoption, and 38% preference for ethical sourcing shape global jewelry consumption.
Key Players: Chow Tai Fook, LVMH, Richemont, Pandora, Tanishq, among others.
Regional Insights: Asia Pacific holds 38% due to cultural gold demand, North America holds 28% from premium purchases, Europe holds 24% from luxury brands, and Middle East & Africa hold 10% from strong high-purity gold preference, forming a total 100% market share.
Challenges: Structural market disruptions arise from about 39% impact of material volatility, 31% skill shortage, and 22% production delays.
Impact on Industry: 33% digital retail growth and 37% personalization demand are reshaping consumer expectations and competitive dynamics.
Recent Developments: Sustainable launches increased by nearly 27%, omnichannel growth by 31%, and AI-driven customized expansion of product lines by 40%.
The jewelry market continues to evolve through increased demand for bespoke creations, greater adoption of ethical materials, and rising digital innovation. Now, about 41% of consumers show interest in sustainable jewelry, and approximately 36% seek unique, personalized designs. Lab-grown diamonds are shifting preferences, accounting for nearly 27% of diamond purchases. Brands are leveraging AI-based tools to enhance customer engagement, influencing the purchase behavior of 30% of digitally active shoppers. These trends highlight a rapidly modernizing, design-centric global jewelry landscape.
Opportunities
Expansion of Digital Jewelry Commerce
Online jewelry adoption is rapidly increasing, with nearly 31% of consumers preferring digital channels for purchase convenience, wider catalogs, and virtual try-on tools. Currently, over 45% of urban buyers search for jewelry online before finalizing purchases, significantly boosting omnichannel traction. Demand for customized jewelry through digital platforms has increased by about 37% due to personalization features and AI-based recommendations. This growing digital space offers substantial growth opportunities for brands embracing virtual retail and immersive customer experiences.
Drivers
Increasing Preference for Branded and Certified Jewelry
Demand for branded jewelry is consistently rising, with about 48% of consumers preferring quality-assured, certified products. The shift from unorganized to organized retail formats accounts for approximately 34% of the overall market transition. Nearly 29% of premium buyers show a stronger inclination toward hallmark certifications and gemstone grading. The influence of global design trends, celebrity endorsements, and trust-based branding significantly contributes to accelerating market penetration across diverse jewelry categories.
Restraints
“Material Price Instability”
Fluctuations in the availability of gold, silver, and gemstones limit smooth production cycles, affecting about 41% of jewelry manufacturers. Approximately 26% of brands reported delayed product launches due to inconsistent material sourcing. These disruptions impact design planning, inventory management, and supply reliability, leading nearly 33% of retailers to face product shortages. This instability reduces operational predictability and poses challenges for businesses reliant on high-purity metals and premium gemstones.
Challenges
“Shortage of Skilled Artisans and Production Bottlenecks”
The jewelry market faces a widening skill gap as traditional craftsmanship declines, impacting nearly 31% of manufacturers. The shortage of skilled artisans slows production cycles by almost 22%, particularly for complex handcrafted pieces. About 35% of brands report difficulties expanding in the premium design segment due to limited artisan availability. These workforce constraints lead to reduced innovation, longer lead times, and decreased flexibility in fulfilling customized and high-detail jewelry orders.
The global jewelry market exhibits strong segmentation across types and applications, driven by shifting consumer preferences, increased luxury product adoption, and expanding premium accessory culture. With the market value reaching USD 358.57 billion in 2025 and projected to hit USD 956.58 billion by 2035, demand continues to diversify for gold, diamond, platinum, and gemstone-based jewelry. Each segment shows distinct growth patterns influenced by fashion trends, investment behavior, and gifting traditions. Applications such as personal and commercial retail further shape the market landscape through changing purchase habits, lifestyle upgrades, and a preference for certified products.
By Type
Gold Jewelry
Gold jewelry maintains high preference, backed by nearly 52% consumer adoption due to cultural affinity, investment value, and long-term durability. Demand has increased as about 41% of shoppers opt for hallmark-certified gold to ensure purity and trust. Rising fashion-centric designs and wedding-related purchases continue to expand this category across global regions.
Diamond Jewelry
Diamond jewelry gains global prominence, with nearly 36% of consumers preferring diamonds for their brilliance, certification assurance, and prestige appeal. Lab-grown diamonds also contribute to growing interest, influencing about 27% of diamond-related purchases due to affordability and ethical sourcing. Fashion-forward styles and gifting trends sustain rising demand for this category.
Platinum Jewelry
Platinum jewelry is preferred for its durability, purity, and contemporary aesthetic appeal, attracting nearly 18% of premium buyers. Demand is further rising among younger consumers seeking minimalist and long-lasting ornaments, especially due to its hypoallergenic properties. Increased engagement ring purchases and heightened awareness of high-value metals support growth.
Gemstone Jewelry
Gemstone jewelry continues to gain popularity, with nearly 24% of consumers opting for rubies, emeralds, sapphires, and customized birthstone products. Demand is driven by personalization trends, spiritual symbolism, and fashion-centric preferences. As colored stones increasingly feature in luxury collections, they enhance consumer appeal across global markets.
By Application
Personal Use
Personal use dominates jewelry consumption, with nearly 61% of buyers purchasing products for fashion enhancement, investment motives, and special personal milestones. This segment has grown significantly due to increased lifestyle upgrades, gifting culture, and rising preference for customized ornaments. Enhanced digital accessibility also fuels personal jewelry purchases globally.
Commercial Use
Commercial use includes retail, institutional gifting, and corporate event purchases, accounting for about 39% of total jewelry demand. This segment benefits from bulk purchases, branding initiatives, and increased use of jewelry in fashion shows, exhibitions, and promotional events. Expansion of retail chains and luxury boutiques also supports growth.
