Editor’s Note
This article, curated by the Forbes Vetted fashion team, highlights top online retailers for engagement rings based on criteria like selection, value, and service.
When it comes to engagement ring shopping, going with a trustworthy brand is crucial. The Forbes Vetted fashion team selected the best places to buy engagement rings online based on our jewelry expertise, plus in-depth research into several top brands. Our favorites include Blue Nile for its impressive diamond selection and first-rate customer service, and Quince, which offers high-quality engagement rings at affordable prices.
We vetted retailers against criteria like style, variety, price range, customization options and customer experience (including return policies, warranties and virtual advisor assistance)—and weighed in with our personal experiences with several of the brands. As a final measure, our selections were reviewed by former deputy editor Kari Molvar, who holds a certificate in jewelry essentials from the Gemological Institute of America. Ahead, the nine best places to buy engagement rings, whether you’re looking for lab-grown diamonds, customizable options or an affordable ring that still makes a statement.
Blue Nile: Expansive Selection With Custom Options
Price range: $540 to $40,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: No | Return policy and warranty: 30-day returns and lifetime warranty | Financing: Yes
What you’ll love: Thousands of pre-made and customizable options; Free overnight shipping; Arrives in a beautiful gift box
Keep in mind: The wide array of options are overwhelming if you don’t know where to start
Blue Nile earns the top spot on this list, thanks to its impressive variety as well as its exceptional customer service. The brand offers a price-match guarantee as well as a diamond upgrade program, which is ideal for those who plan on investing in the ring’s quality over time.
You can shop by diamond type—natural or lab-grown—stone shape or ring style, for example.
All rings arrive in a gorgeous blue box and ship overnight for free.
James Allen: Timeless Styles That Truly Sparkle
Price range: $250 to $29,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: No | Return policy and warranty: 30-day returns and lifetime warranty | Financing: Yes
What you’ll love: Variety of styles, from classic to contemporary; Wide price range; Interactive preview for 360-degree viewing
Keep in mind: International return shipping fees are not covered
James Allen’s extensive range of engagement rings will suit any taste, whether you prefer minimalist, contemporary designs or ornate, vintage-inspired pieces. The brand also has customization options for both natural and lab-grown diamonds.
Vrai: Sustainably Produced, Gemologist-Certified Diamonds
Price range: From $1,000 to $12,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: No | Return policy and warranty: 30-day returns and lifetime warranty | Financing: Yes
What you’ll love: The company puts an emphasis on sustainability; Plenty of custom options; You can book virtual and in-person appointments
Keep in mind: Vrai only uses lab-grown diamonds
The jewelry is made with ethically sourced lab-grown diamonds and 100% recycled gold.
