The Philosophy of Selecting Natural Diamonds: The Value Choice Under De Beers Group’s ‘Creating and Preserving Eternity’

Editor’s Note

This article explores how auction houses serve as a premier venue for selecting and appreciating natural diamonds, highlighting the intricate art of diamond selection and the profound value these gems hold in the high-end jewelry market.

Auction Houses: The Premier Arena for Selecting Natural Diamonds

In the dazzling world of jewelry, natural diamonds hold a core position with their unparalleled charm. When we turn our gaze to the high-end stage of auction houses, the art of diamond selection becomes the key to unlocking the treasure chest of natural diamond value. From the sky-high transactions at auctions to the profound value connotations behind natural diamonds, a splendid journey of diamond selection and value exploration unfolds.

Auction houses, as high-end gatherings for jewelry collection and trading, are the premier stage for showcasing the art of natural diamonds. Each auction brings together top-tier diamond masterpieces from around the globe, which, like dazzling stars, attract the attention of countless collectors and investors.

Taking the recent 9.51-carat pear-shaped, flawless, fancy vivid blue diamond—The Mellon Blue—auctioned at a Sotheby’s jewelry auction as an example, its successful sale perfectly illustrates the value of natural diamonds at auction. This blue diamond stood out from numerous candidate natural diamonds, captivating the auction with its mesmerizing blue hue, unparalleled clarity, and exquisite pear-shaped cut, becoming the focal point of the event. When selecting natural diamonds, collectors consider multiple dimensions, including color, clarity, cut, and carat weight, while also paying attention to factors such as the diamond’s rarity, historical provenance, and uniqueness. The Mellon Blue not only achieved perfection in the 4C standards but also carried the personal taste and stories of its original owner, the Mellon family. This unique emotional attachment and historical value made it highly sought after at the auction, ultimately fetching a record price of approximately 180 million RMB, setting the third-highest price record for a blue diamond in Sotheby’s auction history.

The Profound Foundation Behind Natural Diamonds

From the perspective of rarity, the formation of natural diamonds requires specific geological conditions and undergoes long and complex geological epochs. Large-carat, high-quality natural diamonds are extremely scarce, especially rare varieties like blue diamonds, which are as rare as phoenix feathers. This rarity determines the limited supply of natural diamonds, while market demand continues to grow with rising living standards and the pursuit of beauty, creating a supply-demand imbalance that drives the sustained rise in natural diamond prices.

Uniqueness is also an important manifestation of natural diamond value. Each natural diamond is one-of-a-kind, influenced by various geological factors during its formation, resulting in unique colors, clarity, and internal characteristics. This uniqueness gives natural diamonds extremely high collection and artistic value, making them important carriers for expressing personality and conveying emotions.

Furthermore, natural diamonds carry profound cultural and historical significance. In ancient times, natural diamonds were symbols of royal nobility, power, and status. In modern times, they have become witnesses to eternal love and vehicles for wealth inheritance. This unique cultural added value further enhances the worth of natural diamonds.

For many years, the De Beers Group has been committed to promoting the culture and value of natural diamonds, conveying their unique charm and value to consumers through various channels. The high-end jewelry exhibitions and events organized by the Group attract widespread consumer attention, allowing more people to understand and appreciate natural diamonds. We believe that under the leadership of the De Beers Group, we can gain a deeper understanding of the mysteries of natural diamond value, experience their unique charm, and jointly preserve this wealth code and aesthetic belief that transcends time and space.

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⏰ Published on: December 15, 2025