Editor’s Note
This preview of BVLGARI’s 2026 Spring-Summer Eyewear Collection highlights how the maison is reinterpreting its iconic heritage—from goldsmithing techniques to gemstone inspiration—through bold, contemporary design and sophisticated craftsmanship.
The BVLGARI 2026 Spring-Summer Eyewear Collection continues to evolve iconic aesthetic motifs through craftsmanship and bold, modern design, fusing the maison’s rich creative heritage with an unwavering commitment to innovation. This collection breathes life into BVLGARI’s traditional goldsmithing savoir-faire, condensing the essence of the maison into modern silhouettes, gemstone-inspired craftsmanship, and sophisticated metalwork.
In the women’s line, a new interpretation of the Serpenti Viper is reflected in the design through delicately integrated metal motifs, rimless wrap-around designs, and lightweight structures. The signature Serpenti Forever, characterized by its snake-head detail, and the Tubogas, which shines with sophisticated metal craftsmanship, also boldly assert their presence. For the men’s line, the structural beauty and geometric codes of the maison’s watchmaking world have been incorporated. Inspired by watch details and fused with versatility, it offers a new Octo style cloaked in timeless sophistication.
Two new Serpenti Viper styles emerge, translating the artistry of fine jewelry into metal elements. Dubbed the Intertwining Design, these frames incorporate a new interpretation of the stylized serpent silhouette. An elegant, gem-like braid adorns the metal temple, featuring a supple form that gently envelops the lens from the side. Available in rectangular and oval shapes, these new pieces maintain the refined, beautiful codes of the Serpenti Viper while bringing a new lightness to a timeless style. This is truly an eyewear collection that reaffirms BVLGARI’s identity as a high jeweler.
– 904413: ¥155,100
– 904412: ¥155,100
– 904424: ¥155,100 (Scheduled for release in April)
A new rimless rectangular Serpenti Viper, expressing minimalist sophistication, highlights the clean geometric lines of the front with facet-cut lenses reminiscent of precious stone cuts. The temple, inspired by the serpent’s supple form, exudes a simple yet unique charm. This style, pursuing modern elegance, sublimates jewelry inspiration into a beautiful silhouette through refined details.
– 904423: ¥127,600 (Scheduled for release in April)
The bold, architectural, and striking rectangular frame of the Serpenti Forever expresses a powerful reinterpretation of a timeless shape. The linear proportions and bold volume of the acetate front create an impressive canvas for the Serpenti snake head, which adorns the metal temple with hand-painted enamel work.
– 904409: ¥95,700
The serpent-inspired narrative expands from the “Serpenti” to the “Serpenti Viper,” featuring an oval-shaped lens framed by a shiny black rim and an iconic metal temple with a Serpenti head. The snake’s head is finished with hand-applied enamel, based on BVLGARI’s traditional craftsmanship. This unmistakable signature elevates a classic, versatile silhouette, sublimating the art of high jewelry—a hallmark of the maison’s unparalleled ability—into contemporary eyewear with expressive elegance.
– 904406: ¥137,500
The Tubogas design, a symbol of fluid geometry and technical sophistication, finds new expression in a rimless square silhouette that fuses traditional inspiration with contemporary minimalism. The refined metal temple is shaped with the same distinctive volume and rhythmic contour as the legendary Tubogas jewelry coil, creating an interplay of curves and metallic shine.
– 904415: ¥155,100
In the men’s collection, Fabrizio Buonamassa Stigliani, Executive Director of BVLGARI’s Watch Product Creation, reinterprets the graphic precision and architectural strength of the maison’s watchmaking world. The new rectangular metal Octo sunglasses feature a sophisticated design connecting the temple and front, a tribute to the iconic lugs of BVLGARI timepieces. The contour of the faceted lenses recalls the octagonal shape of Octo timepieces, creating a classic yet sharp, modern design.
– 904405: ¥96,800
Under the creative concept of “Double Vision,” the BVLGARI 2026 Spring-Summer Eyewear Campaign expresses a bold exploration of perspective, transformation, and duality. Shot by the creative duo Bruno+Nico and featuring Gita Dottville and Giacomo Cavalli, the campaign draws inspiration from archival images and the geometry seen in Rome, placing eyewear at the center of graphic architectural structures. This effect creates a dialogue between the maison’s heritage and sharp, modern new designs.
