【中国】Bulgari CEO’s Post Calling Zhao Lusi a Global Ambassador: Does It Count as Official Recognition?

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Editor’s Note

This article highlights the positive social media buzz surrounding actress Zhao Lusi and luxury brand Bulgari. The brand’s CEO publicly shared candid, unretouched photos of the star, a move widely praised for promoting authenticity. The mutual appreciation showcased in their online interaction underscores a successful and respectful partnership.

Social Media Buzz
“Bulgari CEO posted unretouched, filter-free candid photos of Zhao Lusi.”
“Bulgari not only acknowledged her, but the CEO posted again to thank Zhao Lusi.”
“Zhao Lusi is not only recognized domestically, but for the Lunar New Year series, she was the only one acknowledged by the Bulgari CEO on international platforms, with two consecutive posts.”
“Bulgari CEO’s IG updated again with a solo post of Karina, soundtrack ‘The Best’. For this global campaign, the CEO’s page has only three posts so far, and Karina has been featured twice.”
“This is Zhao Lusi’s most authentic look. Without beauty filters or retouching, Zhao Lusi shows her true appearance.”
User Comments and Discussions

The post sparked discussions among netizens regarding the nature of the CEO’s social media activity and whether it constitutes formal brand endorsement. Comparisons were drawn with other celebrities like Jang Won-young and Karina (from aespa), whose interactions with the Bulgari CEO were also noted by users. Some comments highlighted Zhao Lusi’s international recognition, while others debated the role of talent agencies in securing such partnerships. The authenticity of the shared images and Zhao Lusi’s popularity were also topics of conversation.

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⏰ Published on: February 13, 2026