Editor’s Note
This article outlines ProConcept’s strategic focus on consolidating and expanding its brand portfolio for clearer market positioning. A key development is the return of the s.Oliver Time & Jewel license, reconnecting the company to a successful partnership.
A broadly positioned brand portfolio enables specialized retailers to achieve clear target group communication, secure calculation, and long-term assortment stability. The coming year at ProConcept stands for consolidation, targeted expansion, and a deliberate further development of the brand portfolio. A central milestone is the return of the license for s.Oliver Time & Jewel to ProConcept Vermarktungs GmbH. This reconnects the company to a long-standing, successful partnership while simultaneously strengthening its position in the high-volume lifestyle segment.
The portfolio is complemented by established license brands such as Liebeskind Berlin Time & Jewel and Tamaris Time & Jewel, as well as the new Time & Jewel collection from Copenhagen Studios. Additionally, the proprietary brands Echtzeit, with a focus on expressive jewelry, and Cool Time Kids for children and teenagers, round out the offering. This results in a broad, clearly structured assortment that covers different target groups, style directions, and price points.
For 2026, ProConcept anticipates a growing demand for brands that provide orientation. Consumers are looking for clear signatures, reliable quality, and comprehensible assortments. This is precisely where the portfolio comes in. Each brand fulfills a defined role and creates structure in the retail space.
s.Oliver Time & Jewel covers a broad spectrum. Timelessly elegant designs with modern clarity are aimed at women, men, and children. Distinctive square cases, deep colors like burgundy or dark green, as well as proven materials, mesh bracelets, and functional alternatives ensure high everyday suitability. In the jewelry segment, classic motifs such as hearts, knots, trees of life, or infinity gain importance, interpreted in a reduced and contemporary manner, with high recognizability and emotional added value.
In addition to assortment work, the focus in 2026 is clearly on the further development of services for specialized retailers. High product availability, short delivery times, and efficient ordering processes are at the center. ProConcept sees itself as a reliable partner in day-to-day business, supported by an experienced team and clear processes. The goal is to offer the trade maximum flexibility, planning security, and long-term partnership.
